DUBAI, UAE – Avaya, a global leader in enterprise communications systems, software and
services, today announced that Mohammed Areff has been appointed as Managing Director-
Gulf region for Avaya. In his new role, Areff will work with Avaya’s customers in the region’s
telecoms, financial services, tourism, and government sectors among others to fully leverage
their networks for collaboration, unified communication, contact centres, data networking and
other business needs.
Areff takes over from Roger El Tawil, a seven-year Avaya veteran, who previously led the
company’s regional channel and business campaigns, and who is now moving on to join
his family’s businesses. Areff will report to Nidal Abu-Ltaif, Area Vice President – Emerging
Markets, Avaya, under whose leadership Avaya has become the leading IP telephony, unified
communications, and contact centre solution provider in the Middle East.
“Mohammed Areff is ideally positioned to capitalize on the momentum created by Roger, and
will help us drive and deliver more customer value and respond to the current evolution in real-
time business communications and customer service. His expertise and understanding of the
Middle East’s business needs will enable Avaya to further benefit customers from a strategic
and cost perspective as we solidify our regional enterprise communications business,” said
Nidal Abou-Ltaif, Area Vice President – Emerging Markets, Avaya.
achievements of Roger El-Tawil, who has been instrumental in driving Avaya’s go-to-market
strategy in the region – his focus and hard work at Avaya over the last several years have
benefited our customers and channel partners tremendously.”
Mohammed Areff joins Avaya after 12 years with NCR Corporation where he held several
leadership roles in sales, operations and services in the Gulf and across the Middle East Africa
Emerging Markets. His most recent leadership assignment was in services operations across
the Middle East and Africa. Prior to NCR, Areff held several sales management positions in
various companies in the Gulf region.
About Avaya
Avaya is a global leader in enterprise communications systems. The company provides unified
communications, contact centers, data solutions, and related services directly and through
its channel partners to leading businesses and organizations around the world. Enterprises
of all sizes depend on Avaya for state-of-the-art communications that improve efficiency,
collaboration, customer service and competitiveness. For more information please visit
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