Sunday, December 12, 2010
LUXURY FRENCH JEWELLERY DESIGNER LAUNCHES WORLD’S MOST EXPENSIVE BELT; DIRHAM 190,000 BELT FROM AKILLIS IS THE MOST EXPENSIVE BELT OF ITS KIND IN THE WORLD
as she drew inspiration from heroic epics, spy and gangster films blending fiction with reality to
produce a belt with a buckle featuring empty Kalashnikov rifle bullets encrusted with diamonds.
The belt is made of alligator leather and Akillis has already sold three pieces at AED 190,000 (Euro
40,000) per unit which makes it the most expensive belt in the world.
The belt and its craftsmanship are in stark contrast to existing design patterns and stands out
from the ordinary. It breaks free from conventional jewellery design and old school motifs of using
hearts, small animals and floral patterns that are so common in contemporary jewellery designs
“People who buy into ultra-luxury are in it for the image and price is definitely not an object of
contention for such people,” remarked Ms Gaspard. “My clientele pay for the uniqueness of my
designs,” she quipped.
Akillis has its flagship boutique in rue Volney, in Paris with select distributors across the world
stocking its products. Akillis recently announced plans to expand its distribution network throughout
the Middle East and India through opening of boutiques, appointment of franchise partners, shop in
shops and retail corners across the region as part of its first phase of expansion.
Each and every piece of jewellery is made in France, and is crafted by talented Parisian artisans
and the jewellery is a bold, yet elegant, display of beauty. AKILLIS designs are comfortable to
wear, following the curves of the body like a second skin. Their lightness is only equalled by their
majesty and acute attention is paid to minor details.