Tuesday, December 14, 2010

Crocs ventures into Abu Dhabi with two new concept stores

UAE, December 2010 – Crocs announces it will expand its operation in the UAE with the opening of two new stores in Abu Dhabi during 2011.

Already present in the Middle East are six Crocs concept stores and one outlet store and this expansion, as part of Crocs’ Feel Good Revolution mission to bring profound fun and comfort to the world, will bring the number of outlets in the UAE alone to nine.

The first store set to open in February in the capital will be located in the new Dalma Mall in the Musaffah area. This 97 square meters store will debut the new spring/summer collections, which are set to arrive in the country the same month, as well as Crocs’ perennial favourites, the clogs.

The second store, slated for launch in April, will be located in the new Mushrif Mall, on the Airport Road. This store will span 76 square meters and stock a wide range of new styles as well as the best-selling kids shoes.

“These new stores are both in high traffic areas and will ensure the popular Crocs shoes are more readily available to key markets,” said Michael Brown, distributor of Crocs in the Middle East. ”Abu Dhabi is an important market for us and we expect the two new stores to do very well”

Since launching in the USA in 2002, Crocs have evolved into a global phenomenon and are now sold in 129 countries. They are constructed using the proprietary closed-cell resin Croslite™, a substantial innovation in footwear producing soft, comfortable, lightweight, non-marking and odor-resistant shoes that conform snugly to your feet.

The Crocs Feel Good Revolution

Feeling Good from the Start

In 2002 Crocs emerged at the Ft. Lauderdale boat show. But these Crocs didn’t bite. They made people smile. They were a revolutionary new view on footwear with a colorful and comforting soul that made people feel good – both physically and emotionally.

Crocs started a movement...

The Crocs Feel Good Revolution is not a manufactured message pushed on people. It is a movement powered by the people that bubbles up from the streets. The Crocs Feel Good Revolution inspires an authentic feeling of fun, giving permission to cast off the normal boundaries of style to be colorful and casual, but above all to be comfortable.

Welcome to Crocs Feel Good Revolution.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 120 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 129 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit http://www.crocs.com/ for additional information.

About CrosliteTM Technology

Croslite is a unique and proprietary material found in every pair of CrocsTM. Croslite technology helps Crocs create soft, lightweight, non-marking, and odor-resistant footwear. Research shows that Croslite helps to reduce muscular fatigue and peak pressure on the feet while standing and walking, as well as offering relief to the musculoskeletal system to improve posture. Many Crocs shoe styles have been certified by US Ergonomics.

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