Tuesday, December 14, 2010
Audi breaks 2008 sales record already in November
• Around 1,003,900 cars sold worldwide in first eleven months
• Board Member for Sales Schwarzenbauer: “Germany again set to win
head-to-head race with China”
• Schwarzenbauer on Chinese growth market: “Expect real boom to still
be ahead of us”
Ingolstadt, December 15, 2010 – AUDI AG has already broken its sales
record from 2008 in the first eleven months of this year. Between January
and November the brand sold around 1,003,900 cars, beating the sales
figures of the previous best year in the company’s history (1,003,469).
Compared with the same period of the crisis-hit year of 2009, sales figures
were up 15.3 percent. This upturn was driven by high growth rates in China
and the brand’s growing success in the United States. Meanwhile demand
in Germany is picking up again, too.
“The number of orders received in Germany continues to rise, especially
in the important fleet customer market. At the same time the Audi A1 is
generating plenty of interest among our private customers,” commented Peter
Schwarzenbauer, Member of the Board of Management for Marketing and Sales
at AUDI AG. “Despite the high growth of recent months in China, Germany will
once again win the head-to-head race among our biggest markets in 2010.”
In AUDI AG’s home market Germany, the sales figures rose by 1.0 percent in
November to 22,055 units; over the first eleven months of the year the Company
sold 205,207 cars there (down 2.9 percent). Schwarzenbauer stated that
December will help Audi to finish the year strongly thanks to the high number of
orders received in recent weeks.
In China, the company exceeded the mark of 200,000 cars for the first time ever.
Thanks to 50 percent growth compared with the prior-year period, Audi sold
209,752 premium cars there in the first eleven months. In November Audi
delivered 17,692 cars, an increase of 7.2 percent. “We expect that the real
boom in China is still ahead of us”, Schwarzenbauer said. “Here at Audi we are
preparing for a significant rise in demand next year, too.”
In Europe, the brand confirmed its position as premium market leader over
the eleven-month period. In Western Europe unit sales between January and
November rose by 3 percent to around 562,800 units, and in November some
47,800 customers bought a new car from the Ingolstadt carmaker (down 3.7
percent). In Eastern Europe, Audi posted a growth rate of 39.1 percent in
November, taking it to 3,050 units; the grand total there for the year to date was
32,700 units (up 15.1 percent).
The brand’s popularity also continues to grow in the U.S. market. In what is now
the second-biggest car market in the world, Audi’s sales figures climbed 37.5
percent in November; cumulatively, the Ingolstadt-based company has therefore
sold 91,083 premium cars there since January, an improvement of 23.6 percent
on the prior-year period. Audi of America has set itself the target for the full year
of breaking the barrier of 100,000 cars sold for the first time ever.
The sales figures at a glance (please turn page)
AUDI Group sold around 950,000 cars in 2009. The Company posted revenue of €29.8 billion
and an operating profit of €1.6 billion. Audi produces vehicles in Ingolstadt and Neckarsulm
(Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in
India saw the start of CKD production of the Audi A6 at the end of 2007 and of the Audi A4 in
early October 2008. The Company is active in more than 100 markets worldwide. AUDI AG’s
wholly owned subsidiaries include AUDI HUNGARIA MOTOR Kft., Automobili Lamborghini
Holding S.p.A. in Sant’Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. Audi
currently employs around 58,000 people worldwide, including 45,500 in Germany. Between
2010 and 2012 the Audi Group is planning to invest around €5.5 billion in order to sustain
the Company’s technological lead embodied in its “Vorsprung durch Technik” slogan. By
2015, Audi plans to significantly increase the number of models in its portfolio to 42.
Audi has long been fulfilling its social responsibility on many levels – with the aim of making
the future worth living for generations to come. The basis for Audi’s lasting success is
therefore formed by environmental protection, the conservation of resources, international
competitiveness and a forward-looking human resources policy. One example of AUDI
AG’s commitment to environmental issues is the newly established Audi Environmental
AUDI AG’s commitment to the region was confirmed through the foundation of its fully owned
subsidiary in 2005: Audi Middle East. The current Middle East model range comprises the A3
Sportback and A4, the A5, S5 and RS 5, the A5 Sportback, A5 Cabriolet, A6, S6, the TT and TT
RS Coupe and Roadster, the A8, the Q5, Q7, the R8 , the R8 V10, and the R8 Spyder V10.