Tuesday, December 21, 2010


Ever since 1919, Milus has stood for outstanding Swiss watchmaking art combined with mechanical finesse, exclusivity

and a brilliant interaction of unique language of form and the most precious materials. Milus’ philosophy is based on

combining movement and changeability in its outstanding timepieces and jewellery items. True to this principle, Milus’

exquisite novelty TIRION Répétition Minutes TriRetrograde is now available in the Middle East.

Through the combination of minute repetition and tri-retrograde function, Milus on the one hand underlines its

watchmaking expertise and, at the same time, also the high art of developing a watch with an aesthetic and lasting

language of form within its own company. After two years of intensive development, the traditional Biel company is

launching this prestige watch as a limited edition of 50 pieces with own calibre. An extraordinary milestone in the

corporate history of the Swiss watch brand.

Even today, minute repetition remains one of the major technical challenges in the art of watchmaking. Whilst this fine-

sounding complication provided a useful function prior to the introduction of the electric light, today it enthuses experts

and watch lovers through its unique complexity. Designed to indicate the time during the dark night-time hours, the

minute repetition can, on demand, announce the hours, quarter-hours and minutes with a harmonious sound within the

tiny dimensions of a wristwatch. Pureness of tone and fullness of sound are the challenges faced by the experts. Every

minute repetition achieved is therefore presented as a masterpiece that is held in high esteem by watch connoisseurs

thanks to the craftsman’s skills and precise attention to detail during manufacture. Long years of experience in the

watchmaking art of minute repetition and a trained ear are indispensable for the production of this artefact.

For Milus, the launch of the TIRION Répétition Minutes TriRetrograde represents a significant step. With the

complication minute repetition, combined with the fascinating play of the tri-retrograde seconds display that is

characteristic of Milus, the company has achieved a high-precision and very ambitious timepiece in line with its

philosophy and with an especially "highly personal" mark. Over 400 individual parts of the clockwork movement are

put together in excess of more than 140 hours of meticulous work by watchmakers of the highest reputation. Each

component is decorated by hand and is tested repeatedly beforehand in terms of form and composition in order to

optimise the sound quality and the functional precision of the watch. It is important to find the right balance between the

lowest possible volume of the ticking minutes and as recognisable a sound as possible of the minute repetition. The aim

is to create an unforgettable sound, a highly personal acoustic signature which reflects the extraordinary language of

form of the watches from this traditional company.

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