RTA is official transportation partner for DIFF 2010

Dubai, UAE; December 17, 2010: The Road and Transport Authority (RTA), responsible for the planning
and provision of the requirements of transport, roads, and traffic in Dubai, is the official transportation
sponsor for the seventh Dubai International Film Festival (DIFF). RTA will support DIFF through the use of
public transport buses to meet an array of requirements.

Mahsa Motamedi, Director of Marketing and Sponsorship, Dubai International Film Festival, said: “RTA
and the Festival have made significant strides when it comes to serving the community. The relationship
between DIFF and RTA is the perfect example of like-minded organisations coming together to
strengthen community involvement. The efficient transport network offered by RTA will help movie-
goers to access all festival venues conveniently.”

Peyman Younes Perham Director of Marketing and Corporate Communication, RTA, said: “The Dubai
International Film Festival is a one-of-a-kind in the region, and it is an honour for RTA to partner with
this prestigious event. The support for DIFF reiterates RTA’s objective of partnering with world-class
events that highlight Dubai’s status as a world-class destination boasting the finest transportation
infrastructure.”

DIFF 2010 is held in association with Dubai Studio City. Dubai Duty Free, Dubai International Financial
Centre, Dubai Pearl, Emirates Airline and Madinat Jumeirah, the home of the Dubai International
Film Festival, are the principal sponsors of DIFF. The event is supported by the Dubai Culture & Arts
Authority.

DIFF 2010 box office locations are: Cinestar Mall of the Emirates, Madinat Souk, The Walk at JBR, and
the CNN Building in Dubai Media City and The Walk at JBR. Tickets can also be purchased through DIFF’s
Dial-a-Ticket service at (04) 391 3378 and from the website www.dubaifilmfest.com.