Thursday, December 30, 2010

Fashionistas rejoice chic office wear at Network

Al Sayegh Brothers launches ‘Network’- the business group’s first venture into the
fashion arena

Dubai, December 30, 2010: NetWork, the brand with an ageless style concept and superior

quality, has launched in Dubai making chic and fashionable office wear available to the

trendy populace of the city. The premier Turkish label is exclusively brought to the UAE by Al

Sayegh Group in a joint venture with AY Marka Magazacilik. This marks a novel foray for the

business group, Al Sayegh as its first venture into the world of fashion.

Located at the hip Mirdif City Center, ‘NetWork’ has already created a great deal of interest in

the country with its Turkish finesse and stylish designs.

Commenting on the new launch, Mr. Mansoor Al Sayegh, Director - Al Sayegh Brothers

Group, said, “We are delighted to introduce NetWork, the trendy Turkish label which has

already become a favorite in Turkey. Placed at the prime location at the newly opened Mirdif

City Centre, we hope that NetWork will see the same success here as it has in Istanbul and

across Turkey.”s

“With NetWork, Al Sayegh Brothers is for the first time entering the business of fashion

labels. This is definitely a ground breaking move for the organization as our focus has always

been more towards electronics,” he added.

NetWork reflects the dynamism of modern and urban life on fashion with a realistic approach.

It combines meticulous designs with quality, addressing all the needs for business women

and men from day to night. The label offers both formal and casual lines of clothes.

Mr. Orhan Maltepe, sales director - Network, was present at the inauguration of the store,

said “NetWork is a sophisticated brand which has an eye for detail. Dubai, the fashion capital

of the Middle East is the perfect platform for a brand like NetWork to spread its reach. We

hope to emulate the Turkish brand success here in the UAE with the support of Al Sayegh


NetWork, set off on its journey in Turkey’s ready to wear sector in 1999 with 15 stores and a

selling space of 3400 square meters as the first fashion label of Mr. Ay Marka Mağazacılık.

Today, Network has a commendable total of 76 sale points in Turkey.

The NetWork store encompassing of about 500 square meters opened to consumers on

December 2, 2010 in Dubai. Al Sayegh Group and NetWork is aiming to continue its growth

in UAE by opening new stores in Abu Dhabi and Dubai in the near future and plans to open

25 stores by 2015.

About Al Sayegh

For three decades, Al Sayegh Brothers Trading has been at the centre of the retail and distribution

revolution in the UAE. Established in 1980 by Abdul Jabbar Al Sayegh, the Group comprises of

100% wholly owned companies. Al Sayegh Brothers Trading has exclusive distribution rights for

several prestigious international brands including LG, Palson, Tohatsu and Royal London. Industry

sectors comprise consumer electronics, home appliances, smart-home services, watches and marine

products. The Group operates an imaging division for Olympus. KliK, Digicube and E4U comprise the

Group's vibrant retail network with locations spanning the UAE. Apart from its widespread presence in

the UAE, Al Sayegh Brothers Trading has business interests in Qatar and Morocco.

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