Tuesday, December 14, 2010

QR Codes helping hotels track advertising effectiveness

In a modern twist to advertising, forward-thinking Dusit International has introduced a smart phone app

that will give readers instant access to more information about the hotel offers they see in the group's

latest advertising campaign and the company's collateral.

The application enables customers to scan Quick Response (QR) codes assigned to ads in magazines and

newspapers. This will allow Dusit International to track interaction with its advertising, to determine the

effectiveness of each medium.

"Today's traveller want their information faster, and are increasingly relying on mobile technologies,

especially smart phones, to bring it to them" said Sam-Erik Ruttmann, Dusit International regional

vice president Middle East. "Hotels cannot ignore the power of mobile technology, as people will use

mobiles more and more to communicate with hotels in the area they need"

QR codes are so called for they offer a "Quick Response" for readers with mobile phones and

membrane-enabled smart phones. All that is needed is for the user to download the QR app on the

smart phone and take a scan of the QR-Code. Code software decoder then transforms the data held

within the QR-Code to a meaningful action for the mobile phone, such as connecting to a website or

bringing up an email address for immediate response.

"QR codes are becoming increasingly attractive to the hospitality industry because they function as a

powerful form of information exchange. Ads are used more actively by users both online and offline,

allowing us to track the interaction and effectiveness of each ad campaign" said Ruttmann.

This initiative has been launched by the Dusit International corporate office and the new ads with the

QR-Codes are already appearing in publications in the Middle East, as well as UK, Europe and Asia

Dusit International has gained more than 60 years experience in the hotel and hospitality field. Founded in 1948 by

Honorary Chairperson, Thanpuying Chanut Piyaoui, whose first hotel was the Princess on Bangkok's New Road; Dusit has since

acquired a unique portfolio of deluxe hotels, building upon Thai culture and tradition to create a personalised welcome for all guests,

made distinctive under the Dusit brand promise: the delivery of an ‘experience that enlivens the individual spirit no matter what the


Dusit International comprises five hotel brands: Dusit Thani Hotels & Resorts, Dusit’s second generation dusitD2 hotels & resorts,

Dusit Princess Hotels & Resorts, Dusit Devarana Hotels & Resorts, and Dusit Residence Serviced Apartments. It also operates its

own signature Devarana Spa.


Dusit Thani Hotels & Resorts:

dusitD2 hotels & resorts:

Dusit Princess Hotels & Resorts:

Dusit Thani Bangkok

Dusit Thani Hua Hin

Dusit Thani Pattaya

Dusit Thani Laguna Phuket

Dusit Island Resort Chiang Rai

Chatrium Suites Bangkok, A Dusit Thani Hotels Partner

dusitD2 chiang mai

dusitD2 baraquda pattaya

B-Lay Tong Resort, Phuket - managed by dusitD2 hotels & resorts

Dusit Princess Srinakarin, Bangkok

Dusit Princess Koh Chang

Dusit Princess Korat

Royal Princess Larn Luang, Bangkok

Royal Princess Chiang Mai

Pathumwan Princess, MBK Centre, Bangkok

Bel-Aire Princess, Sukhumvit, Bangkok

Grand China Princess, Chinatown, Bangkok



United Arab Emirates:

Dusit Thani LakeView Cairo

Dusit Thani Manila

Dusit Thani Dubai

Dusit Princess City Centre, Dubai

Dusit Residence Dubai Marina

Pearl Coast Premier Hotel Apartments, Dubai

Corporate PR & Communications Department

The Dusit Thani Building, 946 Rama IV Road, Bangkok 10500, Thailand

Tel: +66 (0) 2200 9999 l Fax: +66 (0) 2636 3547


Saudi Arabia:

United Arab Emirates:

Dusit Thani Dilmunia Bahrain

Dusit Thani Sanya

Dusit Devarana New Delhi

Dusit Devarana Jaipur

Dusit Devarana Rishikesh

Dusit Thani Goa

dusitD2 new delhi

Dusit Thani Jeddah

Dusit Devarana Resort - Phang Nga

Dusit Thani Abu Dhabi

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