Mercator Wins Prestigious Information Technology Award

DUBAI, U.A.E., 16th December 2010 – Dubai-based business technology provider Mercator has won the CIO 20 Award for 2010 for the development of an airline Revenue Planning System (RPS) – a business application, which has delivered significant value to its pilot customer, Emirates.

The Middle East CIO 20 Awards celebrate the top 20 organisations (and the people within them) using information technology in innovative ways to deliver business value - whether by creating competitive advantage, optimising business processes, enabling growth or improving relationships with customers.
Mercator’s RPS application provides an end-to-end control for airline revenue planning which enables the yield management department of an airline to generate, monitor and maintain optimal revenue targets. The system can rapidly and accurately project optimal revenue targets based on a wide range of variables, offering highly beneficial outputs towards business intelligence, further enabling and supporting strategic manoeuvering in line with the airline industry’s ever changing needs.  The RPS will have a measurable impact on the airline by creating competitive advantage and enabling business growth.
Following the presentation of the award, Patrick Naef, Divisional Senior Vice President of Emirates Group IT and Head of Mercator said:  “This award means a lot to Mercator and to our dedicated staff within the organisation. It underpins the leading position of Mercator as one of the largest, most mature and successful IT organisations in the Middle East, with a worldwide reputation and customers on all continents. It is also great recognition of our excellent delivery track record for large-scale IT development projects for the travel and transportation industries. We are particularly proud to have won this prestigious award for the third time in the past four years.”
The Middle East CIO 20 winners are chosen by the CPI editorial team and a team of industry experts. To be selected, applicants must have proven they have executed their project not just well, but that they have done so in uncommon, innovative ways, pioneering a new technology or applying a familiar technology to a new purpose, setting the bar higher for the industry. All projects must have demonstrated business value beyond a mere positive Return On Investment.


About Mercator
Mercator, part of the Emirates Group - comprising Emirates Airline, Dnata and their subsidiary companies – is a provider of business technology solutions and services to the global airline and transportation logistics industries.
With offices in the Middle East and Thailand, Mercator provides the IT systems and services that support world-wide operations of award winning major carriers, hybrid, low-cost and regional airlines in the Middle East, Africa, the Americas, Europe and Asia Pacific. Mercator’s teams of IT professionals work at the cutting-edge of technology to deliver its customers across the globe with the IT business solutions to help grow their businesses.
Mercator’s six business divisions have been designed to best serve its customers needs. They include: Passenger Solutions, Cargo and Logistics Solutions, Customer Relationship Management and Loyalty Solutions, Financial Management Solutions, Safety Solutions and Business Technology Services. For more information, visit: www.mercator.com.