Wednesday, December 22, 2010


Luxury Swiss watchmaker, International Watch Company (IWC) has introduced its exclusive Novelty collection at a gathering of the Middle East’s luxury watch collectors and connoisseurs at IWC’s boutique at Dubai Mall.

150 people turned up at the launch function held at the IWC boutique. Presented at the gathering was IWC’s collection from the “The Portuguese” Collection, The Portuguese Yacht Club Chronograph, Portuguese Hand-Wound, Portuguese Grande Complication, Portuguese Tourbillon Mystère Rétrograde, Portuguese Tourbillon Hand-Wound, Portuguese Perpetual Calendar, Portuguese Perpetual Calendar, Portuguese Minute Repeater, Portuguese Automatic and Portuguese Chronograph    

The restrained atmosphere of the interior of the boutique in Dubai reflects IWC’s tendency to understatement. There is nothing to distract from the theme that plays the leading role here: the complex technology of watches from IWC.

Anyone who wants to learn about the world of IWC will not only be treated to the best technical information and advice from the professional staff in the IWC boutique, they will also discover a lot of interesting facts about the history and development of the individual product families and the traditions of the manufactory. In the innermost area of the boutique is a special seating area and a library of books related to the world of watches and IWC.

Many of the timepieces that bear the three letters of the famous brand can be found in the Dubai boutique. From the Portofino to the Grande Complication, there is a watch from Schaffhausen to suit every wallet.

For over 141 years, IWC Schaffhausen has been designing and manufacturing precision instruments of complex functionality and outstanding user-friendliness for watch lovers who want more from their watch than just the exact time. With its passion for invention, innovative solutions and technical refinements, the International Watch Company, founded in 1868, has earned itself an international reputation as a traditional Swiss watch manufacturer. 

No comments: