Thursday, December 16, 2010

DIFF 2010 ‘Salam – The Cultural Bridge Day’ on Dec. 16 promotes intercultural dialogue through cinema

 Dubai, UAE; December 15, 2010: The seventh Dubai International Film Festival’s (DIFF) will hosts its ‘Salam – The Cultural Bridge Day’ today (Thursday, December 16) with the objective of promoting intercultural dialogue and reflecting the credo of the festival, ‘Bridging Cultures. Meeting Minds.’

‘Salam – The Cultural Bridge Day’ will open with the screening of Egyptian director Hesham Issawi’s Cairo Exit, a powerful account of life in contemporary Cairo about two star-crossed lovers. The film shines the spotlight on the social and cultural taboos that riddle the city’s diverse population.

‘Salam – The Cultural Bridge Day’ is a significant component of the festival, highlighting its commitment to promote universal harmony through intercultural dialogue. With over 200 nationalities, Dubai is uniquely positioned to foster dialogue, and Cultural Bridge Day is a perfect fit to the ethos of the city and the festival.

The new venue of DIFF, The Walk at JBR is hosting a series of colourful events to mark the ‘Salam – The Cultural Bridge Day.’ Global Village is presenting some of this season’s most exciting international street entertainment including South African drummers and dancers, South African music workshop with the participation of the audience, Egyptian Tanoura dancers, Kenyan acrobats, and performances by a Thai dance group and the Lebanese Dabka Dance Company. The festivities start at 2 pm and will conclude with the open air screening, free to the public, of ‘My Wife’s Husband’ a film by Niazi Mostafa and the concert of Lebanese classical Arabic singer Rima Khcheiche.

At the venue, visitors can also take part in the popular digital photo-booths set up by Fishfayce, where people can express their perceptions on cultural understanding through a written or signed pose, which will be available to download or share online through social media.

A new addition this year is the Peace Wall hosted by DIFF in partnership with The JamJar Gallery. The public can participate in ‘Salam – The Cultural Bridge Day’ by sending messages of peace that will be depicted on the ‘Peace Wall.’

‘Salam – The Cultural Bridge Day’ will screen a repertoire of thought-provoking movies at Cinestar, Mall of the Emirates, including, Ebhram Saeedi’s Mandoo (MoE 12, 12.30pm); Aamir Bashir’s Harud (Autumn) (MoE 11, 1.00pm); Kaouther Ben Hania’s Les Imams Vont A L’Ecole (Imams go to School) (MoE 6, 3.15pm); Daniel Rudi Haryanto’s Prison and Paradise (MoE 5, 3.30pm); Ricky Tognazzi’s Il Padre E Lo Straniero (The Father and The Foreigner) (MoE 11, 4.15pm); Leila Sansour’s Al Tareeq Ila Bait Lahem (The Road to Bethlehem) (MoE 9, 6.00pm); Pradeepan Raveendran’s Les Ombres Du Silence (Shadows of Silence) (MoE 10, 6.30pm); Alireza Davoodnejad’s Marham (Salve) (MoE 12, 7.00pm); Wi Ding Ho’s Pinoy Sunday (MoE 1, 9.30pm); and John Akomfrah’s The Nine Muses (MoE 5, 9.45pm).

DIFF 2010 box office locations are: CineStar Mall of the Emirates, the Madinat Souk, The Walk at JBR, and at the CNN Building in Dubai Media City. Tickets can also be purchased through DIFF’s Dial-a-Ticket service at (04) 391 3378 and from the website,

DIFF 2010 is held in association with Dubai Studio City. Dubai Duty Free, Dubai International Financial Centre, Dubai Pearl, Emirates Airline and Madinat Jumeirah, the home of the Dubai International Film Festival, are the principal sponsors of DIFF. The event is supported by the Dubai Culture & Arts Authority. 

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