Iomega and Computerlinks Begin Working Together to Bring Network Storage Solutions for Small and Medium Businesses to the United Arab Emirate

Dubai, UAE, December 15, 2010 – Iomega International. S.A., an EMC company (NYSE: EMC) and a global leader in data protection, and COMPUTERLINKS, a leading value added distributor for international manufacturers in information technology (IT) and an EMC value add distributor, have agreed to collaborate to ensure the availability of the full range of Iomega professional network attached storage (NAS) products throughout the United Arab Emirates (UAE).

Building upon Iomega’s continuous success in establishing a distribution structure across the Middle East, as well as Africa and Turkey, the relationship with COMPUTERLINKS will focus on making Iomega professional storage solutions available to the SMB and corporate reseller base within the UAE market. COMPUTERLINKS is an existing EMC value add distributor and will act as a value added distributor of Iomega products in the UAE, focusing on NAS product range.

The Iomega family of network storage solutions helps customers maximize cost savings and improve data protection. Iomega’s NAS servers offer world-class features that store, manage and protect valuable files at an affordable price. Built on EMC’s world-class enterprise storage functionality, Iomega® StorCenter™ NAS solutions offer advanced storage, security and content sharing that is easy to use and affordable for small-to medium sized businesses, remote offices or workgroup environments. The new Iomega® StorCenter™ ix12-300r Network Array is a high performance solution available in configurations starting at 4TB*, and can be expanded up to 24TB.

“Our decision to work with COMPUTERLINKS is based on their expertise, knowledge and reach in the storage channel in the region, with professional business development and technical consultants’ teams,” said Jan Jensen, VP International sales for Iomega. “Our objective is to expand the reach of Iomega to meet all needs when it comes to storage solution hardware and software, from consumer through to small businesses. COMPUTERLINKS is ideally set up to grow our presence quickly in the rapidly expanding UAE market.”

                                                            

Lee Reynolds, Managing Director, MEA & APAC, COMPUTERLINKS, said, “Having enjoyed our success with EMC for a year, we are certain that our 100% channel model will ensure plenty of opportunities for SMB and corporate resellers working with the Iomega NAS range of products, across different verticals. Our vendors represent only the best of breed security products set to enable our partners to make maximum sales and profitability and Iomega is a perfect fit for us. We are currently recruiting new Iomega partners and working on training programs to educate our channel.”