Saturday, December 18, 2010

Saudi student Sarah Al Gethami wins DIFF Young Journalist Award

Dubai, UAE; December 18, 2010: Sarah Al Gethami, a Saudi student at Middlesex University in Dubai, won the DIFF Young Journalist Award at the seventh edition of the festival.

This year, the focus of the DIFF Young Journalist Award programme, held in partnership with CNBC Business and Screen International, was on the evolution of journalism, led by social media comprising blogging and tweeting, and its effect on the world of media.

Colin Brown of CNBC Business and Mike Goodridge of Screen International mentored ten selected students in a series of open workshops and a mentoring programme at the Film Forum Room, as part of the programme.

The students were briefed on various aspects of film journalism – film reviews, interviewing talent and industry professionals, monitoring trends, commercial, independent, and foreign film through new technologies such as blogging and Twitter.

Al Gethami, a student at the Middlesex University’s Advertising, PR and Media programme, said: “I had a true experience of film journalism at DIFF. I interviewed a lot of people, which was a first for me. Overall, it was totally gratifying and a memorable event for me.”
The programme featured two workshops: “The Future of Film Business Journalism” and “The Role of Journalism at Film Festivals.” Participants of the workshops also used the Festival as their live laboratory to test their skills on deadline and submit their work to the mentors. The selected pieces were published in the Festival’s official newspaper, DIFF Daily.

Launched in 2008 as part of the Dubai Film Market’s commitment to enhance and educate the reporting and writing skills of students within the media and arts film, the Young Journalist Award programme provide students with hands-on training in the development of the culture of cinema appreciation and the film industry.

DIFF 2010 box office locations are: CineStar Mall of the Emirates, the Madinat Souk, The Walk at JBR, and at the CNN Building in Dubai Media City. Tickets can also be purchased through DIFF’s Dial-a-Ticket service at (04) 391 3378 and from the website,

DIFF 2010 is held in association with Dubai Studio City. Dubai Duty Free, Dubai International Financial Centre, Dubai Pearl, Emirates Airline and Madinat Jumeirah, the home of the Dubai International Film Festival, are the principal sponsors of DIFF. The event is supported by the Dubai Culture & Arts Authority.

For more and updated information about DIFF, please visit

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