the Montblanc “Signature for Good” initiative to benefit UNICEF. The check was presented recently during
The Art Basel Miami Beach and was accepted by Caryl M. Stern, President and CEO of the U.S. Fund for
UNICEF at the children’s beach brunch event in South Beach, Miami.
When Montblanc launched its “Signature for Good” initiative in early 2009 to benefit UNICEF’s education and
literacy programs for children around the world, Montblanc had pledged to raise $1.5 million by May 2010.
Eighteen months later, through various global fundraising initiatives, an impressive $4,356,050 has been
The Montblanc event hosted by CEO Lutz Bethge, International UNICEF Ambassador Susan Sarandon,
socialite Barbara Becker and TV personality Louis Aguirre, will emphasize the importance of quality basic
education for all children. Montblanc will invite a local elementary school to join in the daytime festivities
with children from the Miami area enjoying a Montblanc arts & culture program together with the fun of sand
castles, balloons and ice cream.
Montblanc’s ongoing commitment to arts & culture, and its support of numerous cultural programs
internationally, make Art Basel Miami Beach the perfect backdrop for this presentation. For its
global “Signature for Good” initiative, Montblanc developed a unique collection of writing instruments,
jewellery and accessories to help raise funds to support UNICEF in their work to provide a quality education
to all children. $4,356,050 USD total is the final result of Montblanc’s global initiative to benefit UNICEF, which
was raised between June 1, 2009 and May 31, 2010 when the initiative ended.
Louis Aguirre, Baron Segar, Barbara Becker, Lutz Bethge, Susan Sarandon
About MONTBLANC’s cultural commitment: Cultural commitment is an integral part of Montblanc’s brand
philosophy. The culture of writing, which Montblanc has always cherished and promoted, is one of the oldest
achievements of mankind. Nevertheless, many countries nowadays still lack the resources for communicating the most
basic writing and reading skills. Montblanc therefore wishes to take an active role in the international promotion of
Montblanc has supported UNICEF’s education programs for children through its “Sign Up for the Right to Write” and
the “Power to Write” global fundraising initiatives launched in 2004 and 2007 respectively, which have collectively
raised over $1 million USD to benefit UNICEF. In 2009, Montblanc renewed its commitment towards the common goal
of working for children’s right to literacy and education in launching the 2009/2010 “Signature for Good” initiative to
benefit UNICEF, which raised over $4 million USD between June 1, 2009, and May 31, 2010.
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