Saturday, December 11, 2010


Montblanc will donate $4,356,050 USD to UNICEF as a result of its record-breaking fundraising efforts from

the Montblanc “Signature for Good” initiative to benefit UNICEF. The check was presented recently during

The Art Basel Miami Beach and was accepted by Caryl M. Stern, President and CEO of the U.S. Fund for

UNICEF at the children’s beach brunch event in South Beach, Miami.

When Montblanc launched its “Signature for Good” initiative in early 2009 to benefit UNICEF’s education and

literacy programs for children around the world, Montblanc had pledged to raise $1.5 million by May 2010.

Eighteen months later, through various global fundraising initiatives, an impressive $4,356,050 has been

The Montblanc event hosted by CEO Lutz Bethge, International UNICEF Ambassador Susan Sarandon,

socialite Barbara Becker and TV personality Louis Aguirre, will emphasize the importance of quality basic

education for all children. Montblanc will invite a local elementary school to join in the daytime festivities

with children from the Miami area enjoying a Montblanc arts & culture program together with the fun of sand

castles, balloons and ice cream.

Montblanc’s ongoing commitment to arts & culture, and its support of numerous cultural programs

internationally, make Art Basel Miami Beach the perfect backdrop for this presentation. For its

global “Signature for Good” initiative, Montblanc developed a unique collection of writing instruments,

jewellery and accessories to help raise funds to support UNICEF in their work to provide a quality education

to all children. $4,356,050 USD total is the final result of Montblanc’s global initiative to benefit UNICEF, which

was raised between June 1, 2009 and May 31, 2010 when the initiative ended.

Louis Aguirre, Baron Segar, Barbara Becker, Lutz Bethge, Susan Sarandon

About MONTBLANC’s cultural commitment: Cultural commitment is an integral part of Montblanc’s brand

philosophy. The culture of writing, which Montblanc has always cherished and promoted, is one of the oldest

achievements of mankind. Nevertheless, many countries nowadays still lack the resources for communicating the most

basic writing and reading skills. Montblanc therefore wishes to take an active role in the international promotion of

Montblanc has supported UNICEF’s education programs for children through its “Sign Up for the Right to Write” and

the “Power to Write” global fundraising initiatives launched in 2004 and 2007 respectively, which have collectively

raised over $1 million USD to benefit UNICEF. In 2009, Montblanc renewed its commitment towards the common goal

of working for children’s right to literacy and education in launching the 2009/2010 “Signature for Good” initiative to

benefit UNICEF, which raised over $4 million USD between June 1, 2009, and May 31, 2010.

No comments: