Monday, July 25, 2011

Xperia™ Neo by Sony Ericsson Hits UAE Market

First Greenheart Smartphone Offers Best of Communication

Dubai-UAE: 20 July, 2011 - Sony Ericsson today announced the regional launch of Xperia™
neo, the first GreenHeart™ smartphone from the Xperia range featuring the best of Sony

Taking into consideration green innovations that reduce the impact of phones without
compromising on quality, Xperia™ neo is built on the stunning design language that Sony
Ericsson is reputed for. The smartphone boasts a unique shape that not only looks good but is
ergonomically designed to fit perfectly in the user’s hand, especially when taking pictures.

Xperia™ neo is equipped with 8.1 mega-pixel camera that boasts Sony's award-winning Exmor
R™ for mobile sensor. The CMOS sensor allows the capture of high-quality, bright pictures and
HD video recording even in poor light conditions, which can be shared on an HD TV via the
built in HDMI-connector. It can also be viewed on the 3.7" screen featuring Reality Display with
Mobile BRAVIA® Engine that delivers exceptional visual brilliance and a crystal clear image to
enhance the overall entertainment experience on Xperia™ neo.

Izzat Kittaneh, Business Marketing Manager, Sony Ericsson, Middle East, said: “Sony Ericsson
remains committed to catering to the eclectic preferences and needs of consumers in the
market. With our recently launched range of Xperia smartphone, we seek to offer a unique
communication and entertainment experience that gratifies our consumers’ well-informed

“Xperia neo’s availability in this market is in line with our strategy to ensure that the Middle East
remains among the primary regions to receive and experience all the latest products launched
by Sony Ericsson.”

Xperia™ neo runs on the latest Android 2.3 Gingerbread platform that gives users access
to over 200,000 applications for an augmented communication experience. ‘Facebook inside
Xperia’, a unique application that allows instant communication and advanced social media
experience, is also included.

Available at leading electronic stores throughout the UAE at a price of AED1,799, Xperia™ neo
comes in blue gradient, silver and red colour.

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