Sunday, July 10, 2011

To really enjoy your vacation travels without worrying about spending a lot of money, ibis brings back its special summer offer: €10 or €15 off per night from 8th July until 4th September, in nearly 600 hotels in 27 countries.

Dubai, UAE, 10th July 2011 – Every year when the warm weather comes back, thoughts turn to vacation plans. How about a weekend with friends or a romantic getaway? Want to visit new countries and new cities? The ibis summer offer is going to make a lot of people happy travelers indeed! It's a great way to have a good time all summer and discover France, Europe and the rest of the world*, without fretting about the budget!

Today, ibis, Europe's leading economy hotel chain, launches an exclusive online offer** at and, bookable now, and until 4th September.

In the Middle East, the ibis summer promotion rate starts from USD 33** and is valid from 1st June to 29th August, 2011. It is a perfect time to escape the city and indulge in short weekend breaks in Amman, Jordan; Muscat, Oman; and Kuwait or better still pamper yourself with short city breaks in the UAE.

At Ibis, this summer, we’ve cut the price, not the service!

Reduced prices do not mean reduced service: ibis fully maintains all its guest-oriented service values. Hotel staffs know how to take care of guests by offering an array of round-the-clock services, such as 24-hour reception, Internet and snacks. As always, guests can take advantage of breakfast served from 4:00am to noon, with menus both the early birds and late risers will enjoy. We may cut the price, but not the service!

To publicize this promotion, ibis is launching an ad campaign based on "caring," the brand's true service attitude of attending to and taking care of its guests. The mainly online media plan targets big European portals like Yahoo, TripAdvisor and Mappy. In France there's also a TV spot, while print ads are planned for Italy and Spain, and radio ads will be broadcast in Poland.

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