Thursday, July 14, 2011


LG CINEMA 3D Continues to Gain Market Share as More and More Consumers Realize

Benefits of Polarized Glasses Over Shutter Glasses

Dubai, Jul. 13, 2011 - LG Electronics (LG) announced that its CINEMA 3D TV

(47LW570S-ZD) has been certified FULL HD in 3D-Mode by VDE, one of the largest

technical and scientific international associations in Europe.

“This latest certification proves beyond all doubt that LG’s CINEMA 3D TVs, which

already provide the most comfortable 3D viewing experience, deliver 3D in FULL HD,”

Mr. H.S. Paik, President of LG Electronics Gulf FZE said. “We’re pleased to say we can

now put this debate to rest.”

The dispute over LG’s TV had centered on whether the company’s CINEMA 3D TVs truly

qualified as FULL HD, defined as a horizontal image containing 1,080 lines of definition.

LG’s Film Patterned Retarder (FPR) technology, used on the CINEMA 3D TVs, creates

the perception of 3D depth by delivering two 540 line images, one for each eye, that are

then combined via the glasses to create a unified 1080p image. The ruling from the VDE

delivers the clearest affirmation to date of the validity of LG’s FPR technology.

CINEMA 3D TV has already received a string of endorsements from other institutions

and agencies. The China Electronic Chamber of Commerce ruled that both the vertical

and horizontal resolution of LG CINEMA 3D TVs meet the 1080p TV standard, a

position that allows LG to use the FULL HD logo in China. TÜV and Intertek, two top

European quality assurance and safety certification agencies, awarded LG’s CINEMA 3D

TVs “Flicker-Free” certification, providing official backing for LG’s sharp 3D images.

Furthermore, a top US consumer magazine recently named an LG CINEMA 3D TV the

best 3D TV in the US market. The review noted clear advantages for the TV’s viewing

angle, 3D glasses and bright images.

Photo Caption (From Left to Right):

Wilfried Jäger, Managing Director, VDE Institute.

Kyung-hoon Byun, Executive Vice President and Head of Overseas Sales and Marketing, LG

Electronics Home Entertainment Company.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile

communications and home appliances, employing more than 93,000 people working in over 120 operations around the

world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units – Home

Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the

world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG

has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of

this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics,

mobile phone and data processor of this global sporting event. For more information, please visit

About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players, video

products, monitors, commercial displays and security systems for the consumer and commercial markets. LG's product

areas include LCD and plasma televisions, LED LCD monitors, home theater systems, Blu-ray Disc™ players, audio

components, video players and plasma display panels. While focusing on creating feature-rich devices, the company is

also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience. LG

HE company is also a leader in providing commercial (or B2B) products such as digital signage, video conference system

and IP security cameras.

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