Tuesday, July 12, 2011

Mercedes-Benz scores top marks in customer satisfaction study

C-Class, E-Class and M-Class scored best marks in their
respective segments

Mercedes-Benz C-Class
 Dubai, UAE - Mercedes-Benz customers are the most satisfied. The proof
comes with the results of the latest study undertaken in Germany by the
world-renowned market research organisation J.D. Power and Associates
into the satisfacton of car buyers.

The Mercedes-Benz C-, Mercedes-Benz E- and Mercedes-Benz M-Class
each scored the best marks in their respective segments. In the category
Service Satisfaction, the three-pointed star also once again secured first
place among the premium brands. In addition, the E-Class has won silver in
the editorial awards of more than 500 tests and pre-purchase consultations.

“We are pleased and proud for our Mercedes-Benz models receiving the
best scores against our competitors, and this only comes as an appreciation
for the brand and our commitment in delivering what we claim – The
Best or Nothing. No matter the model segment, the high quality element
charecterises all Mercedes-Benz cars from the Executive Sedan, C-Class
to the Premium Executive Saloon, E-Class and the luxury SUV, M-Class,”
said Frank Bernthaler, Director Sales & Marketing, Mercedes-Benz Cars,
Daimler Middle East & Levant.

Mercedes-Benz E-Class
The strengths and weaknesses of a car are best shown in its day-to-day
running. This realisation lies behind the J.D. Power 2011 Vehicle Ownership
Satisfaction Study (VOSSSM), a far-reaching survey of how satisfied car
owners are with their vehicles. The results appear as a list that ranks more
than 100 models from 28 manufacturers in eight categories. The current
study shows Mercedes-Benz models in first place three times, while the
brand also scores exceptionally well when it comes to service:

In the ranking "Overall VOSSSM – Compact Executive", the top slot
is taken by the C-Class, reflecting the fact that its customers are the
most satisfied among those of all models in the Midsize Premium
The E-Class takes first place for customer satisfaction in the
Executive Luxury Car ranking, followed by the Mercedes-Benz S-
The M-Class leaves all other models in the "SUV" (Sport Utility
Vehicle) segment in its wake when it comes to customer satisfaction.

Daimler Communications, 70546 Stuttgart/Germany
Mercedes-Benz – A Daimler Brand

Mercedes-Benz took first place ahead of all other premium-brand
manufacturers in the service satisfaction category.

Launched recently across the Middle East, the new C-Class is a
comprehensive modernization. A total of more than 2000 new components
distinguish the latest generation of the Mercedes-Benz C-Class from
its predecessor. It is the highest-selling model series, and therefore of
particular importance for Mercedes-Benz. In terms of drive and protection
systems the new-generation C-Class sets completely new standards in its
segment with respect to perceived value, safety, comfort and quality.

Mercedes-Benz M-Class
The C-Class and Mercedes-Benz CLK were already the winners in their
segment in 2010. First place across all brands was taken by Mercedes-
Benz. In the category of service satisfaction, Mercedes-Benz was also
already placed well ahead of its premium-class competitors in the 2009
and 2010 studies. Customers were asked for their views on criteria such as
the friendliness of the service advisor, the condition of the equipment used
and the thoroughness with which any servicing or maintenance work was

The results are based on more than 500 tests and pre-purchase
consultations as well as on almost two million driven kilometres, and add up
to a well-founded guide for buyers.

Mercedes-Benz vehicles thus take the lead among some of the most
desirable premium passenger cars, whilst also proving themselves in terms
of their excellent reliability and value retention.

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