Monday, July 25, 2011

Iomega announces signing Jumbo Electronics IT Distribution Division as an in- country B2B distributor



Jumbo IT Distribution UAE value added B2B distributor

DUBAI, UAE, July 25th 2011 – Iomega, an EMC company (NYSE: EMC) and a
leading innovator in digital storage and content management solutions, today
announced signing Jumbo Electronics IT Distribution Division as an in-country
B2B distributor in Dubai, United Arab Emirates.

Data protection solutions vendor Iomega, which is a subsidiary of storage giant
EMC, has strengthened its Small and Medium Business prescience in UAE,
Oman & Bahrain distribution network, striking a deal with Jumbo Electronics.
Iomega reckons that its latest channel move will ensure its B2B products and
solutions are readily available to System integrators, Surveillance SMB market,
SMB Resellers and VARs in the UAE, Oman & Bahrain.

“We are focusing on the SMB channel, this comes as part of a wider plan along
with Iomega investment in the ME region to be in ground to support the SMB
market at the same time support the SMB business to business distribution
structure, with Jumbo being on board we are fulfilling another part of our B2B
formula, Jumbo IT Distribution has been chosen because of its strength and
reach to different channel segments, whether it is System integrators, resellers
or corporate resellers. We are confident Jumbo will be an important addition
to our existing distribution partners in UAE, Oman and Bahrain where there is
room for all to grow," explained Cizar Abughazaleh, regional director for the
Middle East, Africa and Turkey at Iomega.

Mr. Deepak Khetrapal CEO, Jumbo Electronics Co. Ltd., (LLC) has said that
Jumbo’s initiatives towards being a strong broad based distributor and our drive
to grow our “Value business” in GCC markets has been instrumental in this
distribution tie-up with Iomega and we are confident that together with Iomega
we will make this relationship fruitful for both companies. This association will
assist us in providing world-class network storage products through our strong

& loyal partner base across the region.

“Our partnership with IomegaB2B is another step to fuel our strategic approach
of having world class brands in our portfolio and offer the best-class-products to
our growing Partner community,” added Mr Arshad Chishty, Business Head – IT
Distribution, Jumbo Electronics.

About Jumbo Electronics and Jumbo IT Distribution Division
Jumbo Electronics Company Ltd. (LLC) was founded in 1974. Jumbo is one
of the leading names in the field of Retailing and Distribution of information
technology, telecommunications, office automation and entertainment products
in the United Arab Emirates and is amongst the first transnational corporations
Jumbo is ISO 9001 certified with established systems and procedures which
are constantly tested and improved upon to best serve customer needs.

About Jumbo IT Distribution
Jumbo IT distribution division represents a number of high-profile brands such
as Hewlett Packard, LG and Acer across the UAE, Kuwait, Oman, Bahrain and
Qatar region. With its sales and stocking set up in these countries, it distributes
its product range through leading Power Retailers, SMB, VAR & SI partners.

About EMC
EMC Corporation (NYSE: EMC) is the world's leading developer and provider
of information infrastructure technology and solutions that enable organizations
of all sizes to transform the way they compete and create value from their
information. Information about EMC's products and services can be found at
www.EMC.com.

About Iomega
Iomega Corporation, a wholly owned subsidiary of EMC Corporation
headquartered in San Diego, is a worldwide leader in innovative storage
solutions for small businesses, home offices, consumers and others. The
Company has sold more than 425 million digital storage drives and disks
since its inception in 1980. Today, Iomega’s product portfolio includes industry
leading network attached storage products for the home and small business;
one of the industry’s broadest selections of direct-attached portable and
desktop external hard drives; and the ScreenPlay™ family of multimedia drives
that makes it easy to move video, pictures and other files from the computer

room to the livingroom. To learn about all of Iomega’s digital storage products
and network storage solutions, please go to the Web at www.iomega.com.
Resellers can visit Iomega at www.iomega.com/ipartner.

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