Tuesday, July 12, 2011

Marmum Dairy Accorded Superbrand Status

Dubai - UAE: 12 July, 2011 – Marmum Dairy, one of the leading dairy brands in the UAE and a
subsidiary of Dubai Investments PJSC, today announced that it has been named as one of the
UAE’s Superbrands in 2011. The award ceremony was held on 11th July at the InterContinental,
Dubai Festival City. Marmum Dairy was presented the UAE Superbbrand award by the Superbrands
Council, the world’s largest independent brand arbiter.

The Superbrand status is accorded to a company or a brand based on its market dominance, quality,
trust, longevity, accounting practices, goodwill, customer loyalty and market acceptance.

The Superbrand citation acknowledges Marmum Dairy as a noteworthy dairy producer in the UAE for
its ability to demonstrate high brand awareness, a credible reputation, corporate social responsibility
programmes and strong product offerings.

Speaking on the sidelines of the award ceremony, S.R.K. Raju, General Manager of Marmum Dairy in
Dubai, said: “At Marmum Dairy, we have a singular focus on maintaining the highest quality of dairy
products. It is our constant effort to offer an array of healthy products that are created under the most
hygienic conditions and distributed through an extensive network of retail outlets.

“We are honoured to have been recognized by the Superbrands Council as one of the leading dairy
brands in the country. The award motivates us to continue our strive for excellence. It remains our
sincere objective to make our product offering available to as many consumers as possible.”

The Superbrands organisation, which began in 1994 and analyses the history and strength of
different brands in over 40 countries, is universally commended for being an arbiter of branding

Marmum boasts a diverse portfolio of milk, cream, yoghurt and juices products that are available in
more than 2,500 outlets across the UAE.

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