Sunday, July 10, 2011
Masafi Juice launches Honeydew Melon flavour in Tetra Pak
Dubai, July 10, 2011: Masafi Juice - one of the leading juice brands in the Middle East, today announced the launch of the Honeydew Melon flavour in Tetra Pak. With the new flavour, which offers a healthy option to discerning customers’ tastes and preferences, Masafi Juice comes in six original flavors and juice blends in Tetra Pak.
The new flavour offers the unmatched taste and health benefits of Honeydew Melon in its purest form, extending a rich combination of nutrients such as Vitamin C, potassium and copper, coupled with a low calorie content. The Masafi Honeydew Melon Juice is available in two sizes – 250ml and one litre.
Masafi Juice contains no preservatives, no added sugar, no artificial sweeteners, and are 100% pure fruit juice. The Tetra Pak, which used to come in 200ml sizes, have now been increased to 250ml sizes – with no additional cost to the consumer.
Natascha Edelmann, Head of Marketing at Masafi, said: “Honeydew Melon is an excellent choice for weight control and general health, preventing cardiovascular diseases, high blood pressure, diabetes and cancer. With such health credentials, Masafi is extremely happy to announce its new juice variant with Honeydew Melon. The launch follows detailed consumer insights and market trends – both qualitative and quantitative – and reinforces our commitment to extending value and choice to our customers.”