Zain KSA launches its new FRiENDi mobile package.

Dubai January, 9^th 2011: Zain KSA announces that it has launched the FRiENDi mobile package, one of the most powerful prepaid mobile packages in the Kingdom. This is one of a series of packages and offers that Zain KSA has launched since it penetrated the Saudi market.

The FRiENDi mobile package allows customers to keep in touch with their friends and family in Saudi Arabia and abroad at the best prices, plus give access to a range of innovative mobile services. The package is launched in partnership with Connect Saudi Limited LLC, a company owned by FRiENDi GROUP and prominent Saudi Arabian and regional shareholders, which is assisting Zain KSA with the operation and distribution of the FRiENDi mobile package all over the Kingdom on an outsourced basis.

A FRiENDi mobile package launch event at the Zain KSA headquarter in Riyadh was held in the presence of HRH Mohammed Bin Saud Bin Naif Alsaud, Chairman of Connect Saudi Limited LLC, Dr, Saad Al Barrak CEO and Managing Director of Zain KSA, Eng. Ahmad Al Faifi COO of Zain KSA, Mr. Zeyad Abdullah Albattal CEO of MSN investment as well as other senior management team members of both companies, including Mr. Abdullah Al Damer, Mr. Omar Al Said and Eng. Rafat Al Nawawi .

With the FRiENDi mobile package, customers can enjoy the best international rates for calls to their favorite destinations like the Philippines, Hong Kong, Singapore, USA, Canada, UK, Bahrain, the UAE and all other countries. They can also enjoy the lowest international SMS price at 25 Halalas. What’s more, the customers can keep calling at an amazing local rate of 40 Halalas to 3 favorite FRiENDi mobile numbers. Also available for the FRiENDi mobile package customers are a range of exciting mobile services such as international content, credit transfer and much more.

HRH Mohammed Bin Saud Bin Naif Alsaud stated “As Chairman of Connect Saudi Limited LLC, I am happy to announce the partnership with Zain KSA and the introduction of the FRiENDi mobile package to the market. This new package is sure to bring strong benefits to the population of Saudi Arabia, and I am proud to be one of the major drivers behind this new initiative”.

Dr. Saad Al-Barrak pointed out “The FRiENDi mobile package - with its unique features – is a new step in the march for excellence and innovation which Zain KSA started at its launch. Zain KSA continues to provide its various services on the international and local spheres at competitive prices and at the highest quality”. He added that “This package is a manifest proof of the Company's incessant pursuit and unparalleled commitment towards satisfying its customers by fulfilling their wishes and realizing their ambitions and aspirations.”

Al-Barrak indicated that launching this package is one of the fruits of mutual cooperation with FRiENDi Group according to a strategic partnership between both parties in order to reach the best results in providing services and fulfilling the increasing demands of the market. Such strategy falls in line with Zain KSA policy to cope with the incremental demand on its services. He stressed that the levels of excellence and the deep experience of FRiENDi Group drove Zain KSA to place its full trust in the Group’s potentials. He also appreciated the efforts exerted to realize the mutually set targets.

On his part, Omar Al- Said, the CEO of Connect Saudi Limited (LLC), said: “We are proud to be partnering with a telecom giant like Zain. With our team’s regional experience and success with the international  segment and Zain’s extensive hold of the KSA market, we are confident that the FRiENDi mobile package will provide value-added benefits to the KSA customers and will be a hit especially among the people residing in KSA that have a piece of their heart abroad”

The FRiENDi mobile package is available Kingdom-wide from 10 January 2011, being sold from more than one thousand distribution outlets across all provinces.