Monday, January 24, 2011

Dubai-based Jupiter Group Pioneers New Consumer Electronics Retail Concept – DOT- at Lamcy Plaza

To feature the `Great Wall of DOT’ - the largest stretch of display with
212 LCD screens

Dubai, January 24, 2011: The Dubai-based consumer electronics major,

Jupiter Group, today unveiled a pioneering retailing concept – DOT –

customers a stunning choice of an array of multi-branded product range under


DOT is located on the second level of Lamcy Plaza, the popular and family

destination shopping mall, and will feature the largest stretch of LCD TV display

in the UAE – the `Great Wall of LCDs’ – featuring 212 LCD screens in one

Elaborating on DOT as a milestone in consumer electronics retailing in the UAE,

Jupiter Group spokesperson said the concept was a trailblazer in terms of finding

new paradigms in brand partner relationships and customer engagement.

Addressing the media at the opening of DOT, Mr. Sajan Joseph, CEO, Jupiter

Group, said: “DOT is entirely different and is based on a new strategy in

consumer electronics retailing, It has been evolved with a view to bring in new

comfort levels in relationships – with partners as well as customers.”

He said DOT has a two-pronged focus – one looking at giving unprecedented

benefits to brand partners and second, to engage and sustain customer interest

in an interactive and knowledge sharing format.

“For customers, DOT will be perhaps offering a first-of-its-kind visual display

never attempted by a consumer electronics retailer at this scale. Apart from the

`Great Wall of DOT,’ it also has other engaging interactive USPs, that would

help customers make an informed choice in finding the right kind of product.” Mr.

These interactive channels include `Ask Me Kiosks’ – a one-point touch screen

facility to access products details in terms of technology, price etc… DOT will

also have a special zone for hourly live product demo.

“We will also soon have live streaming of the store activity on our web portal.

DOT will also have a technology counter which will provide information on latest

products in electronics. The outlet will also feature Pink Tag products which will

bevalue for money products to customers at special price,” Mr. Joseph added.

No comments: