To feature the `Great Wall of DOT’ - the largest stretch of display with
212 LCD screens
Dubai, January 24, 2011: The Dubai-based consumer electronics major,
Jupiter Group, today unveiled a pioneering retailing concept – DOT –
customers a stunning choice of an array of multi-branded product range under
DOT is located on the second level of Lamcy Plaza, the popular and family
destination shopping mall, and will feature the largest stretch of LCD TV display
in the UAE – the `Great Wall of LCDs’ – featuring 212 LCD screens in one
Elaborating on DOT as a milestone in consumer electronics retailing in the UAE,
Jupiter Group spokesperson said the concept was a trailblazer in terms of finding
new paradigms in brand partner relationships and customer engagement.
Addressing the media at the opening of DOT, Mr. Sajan Joseph, CEO, Jupiter
Group, said: “DOT is entirely different and is based on a new strategy in
consumer electronics retailing, It has been evolved with a view to bring in new
comfort levels in relationships – with partners as well as customers.”
He said DOT has a two-pronged focus – one looking at giving unprecedented
benefits to brand partners and second, to engage and sustain customer interest
in an interactive and knowledge sharing format.
“For customers, DOT will be perhaps offering a first-of-its-kind visual display
never attempted by a consumer electronics retailer at this scale. Apart from the
`Great Wall of DOT,’ it also has other engaging interactive USPs, that would
help customers make an informed choice in finding the right kind of product.” Mr.
These interactive channels include `Ask Me Kiosks’ – a one-point touch screen
facility to access products details in terms of technology, price etc… DOT will
also have a special zone for hourly live product demo.
“We will also soon have live streaming of the store activity on our web portal.
DOT will also have a technology counter which will provide information on latest
products in electronics. The outlet will also feature Pink Tag products which will
bevalue for money products to customers at special price,” Mr. Joseph added.