Sunday, January 30, 2011

Connected TV platform makes an entry into the Middle East & North Africa

Operator-independent OTT service introduced in region as
Techstorm and Verismo partner to redefine connected TV services

Dubai, UAE, January 29, 2011
In a development that will revolutionize the region’s connected home entertainment industry, Techstorm, a UAE-based new media technology company, has partnered with Silicon Valley-based Verismo Networks and their award-winning Internet TV Platform to launch the VuMax service and bring HD quality entertainment directly to TV sets through broadband Internet.

This will be an operator-independent OTT (Over The Top) platform service to be introduced in the Middle East and North Africa (MENA) region and targets a huge market of Internet users who seek compelling entertainment from across the globe through their broadband connection. The Verismo Platform allows Techstorm to deliver OTT videos, including live TV channels, linear channels and value-added Internet applications. Videos from popular websites, online radio, and movies on demand are delivered seamlessly to television sets through the power of broadband Internet.

Additionally, the new platform brings social networking applications such as Twitter, Facebook and MySpace directly to the TV set for the entire family to enjoy together. Personal media is easily accessed over the home network or by connecting a USB drive. In addition, the Verismo platform supports Electronic Program Guide (EPG) and Digital Rights Management (DRM) which ensures content can be seen only in the region where rights owners have rights for. 

The new service is delivered to consumers through a compact VuMax PoD, which is about the size of a deck of playing cards. In addition, through agreements with third party content providers, consumers can subscribe to premium live and on-demand video content delivered directly to their TV sets through the Internet.

At the time of launch, the VuMax offering includes pay TV content services from YuppTV, Global Take Off New York, and Big Flix, a Bollywood movie on-demand service offered by India’s Reliance Group. Arabic content such as movies, TV dramas and Live TV will be made available soon.

Verismo Networks’ Executive Vice President Dhaval Ajmera said, “The Middle East and North Africa regions are important markets for the delivery and consumption of Internet media. Techstorm is well-positioned to lead the Internet TV revolution and we are extremely pleased to be their technology partner of choice.”

“After a long search for a viable Internet TV technology, we found the depth of features available on Verismo Networks’ VuNow platform ideally suited to our business,” Techstorm’s Executive Vice President Nadeem Viqar said. “Verismo has developed a feature-rich, open and complete Internet TV platform that has no equivalent anywhere in the world. This revolutionary platform allows us to expand our service offering and stay current with the latest technology.” 

VuMax PoD is available at major electronics retail outlets across the UAE and MENA region.

About Techstorm
Techstorm Middle East is a UAE-based technology company dealing in New media technology. We create custom solutions for broadband internet, specifically in the field of video and audio services. We deploy complete broadband solutions from assessment to launch, customize and manage a VOD service, Live TV channel streaming and subscription based pay TV models. We cater to Middle East and North Africa region, and have distribution partnership with firms in Asia Pacific, South Africa, North America, UK & Europe.

For more information visit &

About Verismo Networks
Verismo’s mission is to redefine the home television entertainment experience. Our open internet TV platform is the only platform that brings seamless convergence of IPTV linear channels, internet video, social networking and personal media playback directly to the TV. The Verismo end-to-end solution enables OEMs to expand their reach globally and cost effectively while giving subscribers an unparalleled viewing experience.

For more information visit

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