Inaugural Session to Focus on ‘Marketing to Online Communities’
Dubai-UAE: 30 January, 2011 – The Thought Incubator series launched to provide industry-specific information and innovative concepts to stakeholders will open with a workshop on ‘Marketing to Online Communities’, TECOM Investments Media Cluster announced today.
The workshop will be held on 31 January and focus on harnessing the power of online forums as a powerful marketing tool that companies are yet to utilise to their complete advantage. The session will also aim to leverage the synergy between social media and online communities to advance marketing objectives.
The Thought Incubator series will feature monthly workshops, addressing issues from social media, online/digital media and public relations to advertising and marketing, media content and industry initiatives.
Mohammad Abdullah, Managing Director of TECOM Investments’ Media Cluster, said: “The Thought Incubator initiative will be an important platform for the media and marketing community to gain insight into trends, best practices and the tools driving the industry.
“It is also a unique opportunity for all media professionals within the Media Cluster community as well as external stakeholders to meet and network with peers and leading experts and take the best decisions that are critical to the success of their organisation.”
The first session on ‘Marketing to Online Communities’ will be conducted by Magnus Nystedt, Group Editor Consumer Technology at CPI Dubai, responsible for GameWorld, Macworld and PCWorld Middle East editions. With a background in teaching and technology journalism, as well as a unique combination of skills and interest make him a trustworthy source for audiences around the region.
Nystedt said: “"As a publishing company based in TECOM Investments Media Cluster, we at CPI think it is important to participate in similar community activities. We are ready to share our experience with others in the hope of helping and giving ideas. Personally, I believe this is just the beginning of a productive series of workshops, presentations and other activities that will have the power to educate and inspire."
The workshop comes at a time when the conversation in any market and for any business is increasingly being dominated by online platforms and largely taking place through the different types of social networking tools and services.
A thriving media community of over 1,800 companies/business partners at Dubai Media City plays a crucial role in contributing to the online and digital platforms that make up the TECOM Investments’ Media Cluster that also comprises Dubai Studio City and the International Media Production Zone. The cluster provides a complete value chain of specialized offerings that have created an established community hub for the media and content creation industries in the region.
About Dubai Media City
Strategically located at the crossroads of the Middle East, Africa and South Asia, Dubai Media City, a member of TECOM Investments, is rapidly emerging as the region's media hub. The City provides an advanced infrastructure for media-related businesses to operate globally out of Dubai. Dubai Media City is the place where activities Publishing, Music, Film, New Media, Leisure & Entertainment, Broadcasting, Media & Marketing Services, and Information Agencies will thrive. The facility offers an environment that allows companies and individuals to operate with collective synergy and freedom.
Companies based in Dubai Media City have the unique edge of commercial benefits derived from our free zone status including 100 % business ownership and exemption from personal income and corporate taxes. Since its official opening in January 2001, Dubai Media City has grown to become a thriving media community of over 1400 companies and hundreds of freelance media professionals. Several global media giants and promising entrepreneurial ventures have joined this unique community.
About Dubai Studio City
Launched in Feb, 2005, Dubai Studio City (DSC), a member of TECOM Investments, offers a complete technical and community infrastructure catering to the film, TV, radio production and broadcast industries. Being built on an area of more than 20 million square feet . DSC aims to attract production and broadcast companies, as well as a wide range of support services, including providers for animation, dubbing, makeup, costume design, set design and construction, casting, telnet agencies, telecine, and laboratory facilities. DSC will feature pre-built studios, sound stages, workshops, backlots and stage areas, post-production studios, and satellite communication services. The cluster will also house film & television academies, commercial offices, entertainment & retail spaces, and hotels & residential facilities to accommodate crews and cast. DSC’s Location Approval Services (LAS) provides a single window for applying for shooting permits.
About International Media Production Zone
Dubai's International Media Production Zone (IMPZ), a member of TECOM Investments, seeks to create a unique cluster environment for media production companies from across the industry value chain, and from across the world, to interact and collaborate effectively. IMPZ will be exclusively catering to the graphic arts, printing, publishing and packaging activities. As a master developer, IMPZ will provide an environment of growth by building key facilities, investing in infrastructure, and forming a unique free zone that incorporates industrial, commercial, residential and community service projects under its mantle. The vast complex will be housed on a territory of over 43 million square feet of land, in the heart of commercial Dubai.
The IMPZ initiative is part of Dubai's vision to develop itself into a global media hub. It will provide a pro-business environment, sophisticated technology and community infrastructure to support and foster the growth of media production. www.impz.ae