Sunday, August 7, 2011

Sony Ericsson XperiaTM Mini Pro Now Available in Middle East

• Feature-Rich Smartphone for Steady Business and Social

• Intuitive Fast Messaging with Access to Over 250,000

Dubai-UAE: 04 August, 2011 – Sony Ericsson today announced the Middle East launch of
XperiaTM mini pro, a feature-rich and compact smartphone that is built on the success of the
original mini-series. The versatile smartphone offers a complete multimedia entertainment
experience and instant communication functionalities.

XperiaTM mini pro enables access to over 250,000 apps on the Android Market and has a three-
inch scratch-resistant, multi-touch glass screen. The improved user interface allows the display
of up to 16 apps on the home screen.

The innovative smartphone is powered by a 1GHz Qualcomm SnapdragonTM processor and
runs on Google’s Android Gingerbread 2.3. Beautifully designed, XperiaTM mini pro integrates
best-in-class imaging and display technology from Sony, including Reality Display with Mobile
BRAVIA Engine and HD video recording (720p).

Rudiger Odenbach, General Manager, Middle East and Africa, Sony Ericsson, said: “Building
on the success of the original mini-series, the XperiaTM mini pro provides a flexible interface that
enables instant and enhanced communication. The turbo-charged smartphone addresses the
needs of today’s user by providing several feature-rich applications with a smart and easy-to-
use design.”

The improved XperiaTM mini pro brings the optimized slide-out QWERTY keyboard for quick
messaging. A fast type and send functionality eliminates the need to open a dedicated app
for each type of message, while a smart keyboard triggers predictive messaging actions
automatically when slid out. XperiaTM mini pro also comes pre-loaded with Office Suite and
McAfee antivirus software, allowing consumers to manage documents and e-mails instantly and
securely while on the move.

Facebook inside XperiaTM – an exclusive feature for the XperiaTM family - provides unique
social media integration. Facebook in the new XperiaTM mini pro is immediately accessible from
the most used areas of the phone such as the picture gallery, music player, phonebook and
calendar. Furthermore, the application enables users to ‘like’, share and comment more easily

than ever.

Available at leading electronic stores in the region, XperiaTM mini pro is priced at AED1299 and
comes in black, white and pink colors.

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