Tuesday, August 2, 2011

All-New 2012 Honda Civic Debuts in Middle East

DUBAI, 2 August 2011 – The All New 2012 Honda Civic made its debut in Middle

East region. Honda, like other automobile manufacturers in Japan, faced immense

challenges in its production capabilities due to earthquake & Tsunami disasters in

March 2011. Despite these unprecedented challenges Honda made efforts to introduce

9th generation Civic in the Middle East region on time.

From generation to generation, Civic maintained its longstanding reputation for

innovation, smart packaging, quality, value and fun-to-drive performance. It continues to

comply with customer’s requirements delivering right combination of features, style, and

fuel-economy built on the solid foundation of Honda durability, quality and reliability.

The All New Civic position itself as an excellent value for technology makeover

and higher level of refinement.


Building on current generation’s ‘mono-form’ design, new Civic incorporates

more expressive and clean flowing lines that convey sophisticated stance and higher-

energy appearance.

Structurally, A pillars moved forward and C pillars moved backward to create a

free-flowing 3-box shape. Interior passenger volume has improved by 3.7 cu. ft (104.7

liters) with gains in the shoulder, front and rear hip rooms. The new Civic retains the

two-tiered instrument panel in line with the current Civic while maintaining a clean,

simple and intuitive layout.


(i) All new Intelligent Multi-Information Display (i-MID) standard on EXI and VTI,

displays a wide variety of driver’s selected information including Audio, Trip computer,

Fuel economy, HFT, and Clock. The display can also be personalized by uploading a

wallpaper of choice.

2012 Civic Debuts in Middle East
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(ii) Econ Mode standard on all grades helps improve fuel efficiency by controlling the

AC compressor load and changing the engine throttle characteristics. Also in choosing

to drive in an Econ mode, it helps improve the driving habits by observing the ambient

(iii) Rear view camera standard on EXI and VTI grades, visually guides the driver when

reversing to enhance safety and ease of parking.

(iv) Bluetooth® Hands Free Telephone (HFT) standard on EXI and VTI grades, allows

driver to make and receive call while driving using HFT controls on steering wheel. The

driver can also monitor incoming calls and browse his phonebook conveniently using

Intelligent Multi-information Display (i-MID).

(v) New design 16” Alloy Wheels standard on EXI and VTI, add a powerful sporty look

to side profile.


All New Civic uses 55% of high strength steel (HSS) which reduces weight and

forms a more rigid body. It incorporates many aerodynamic features like under bumper

air guides, flat under-floor, front/rear strakes, lightweight plastic parts in engine bay and

fuel tank, etc. These enhancements improved all new Civic’s fuel economy, lowered

emissions and gives it a solid handling and lower cabin noise. Additional improvement

is the increased of trunk volume by 0.5 cu ft (14.15 liters) while the 60/40 split fold down

rear seats continue to offer added cargo carrying capacity.

All New Civic is equipped with an Electric Power Steering (with a Motion

Adaptive Electric Steering system) which helps in precise steering and improves

fuel economy. It works in conjunction with VSA system to help mitigate oversteer or

understeer conditions.

The suspension systems used in the all new Civic are Honda’s highly developed

MacPherson struts in the front and multi-link double wishbone in the rear.

The Civic LXI is fitted with 15” steel wheels while the EXI & VTI grades are fitted

with 16” alloy wheels.

2012 Civic Debuts in Middle East
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The 2012 Civic has 4-cylinder, 4-stroke, 1.8L SOHC i-VTEC gasoline engine with

a max. power output (NET) of 139 HP/ 6,500 rpm. and max. torque (NET) of 17.7 kg-m/

4,300 rpm. It comes with 5 speed automatic transmission system and front wheel drive


The new model offers a wide variety of safety features as standard equipment.

(i) Honda’s exclusive Advanced Compatibility Engineering™ (ACE™) body

structure for enhanced frontal collision energy management and vehicle-to-

vehicle frontal crash compatibility.

(ii) Dual-stage, multiple-threshold driver and passenger front airbags are standard

on LXI and EXI grades. In addition to these, front side airbags with occupant

position detection system (OPDS) and side curtain airbags are available on

VTI grade.

(iii) 4-channel anti-lock braking system (ABS) with Electronic Brake Distribution

(EBD) and Brake Assist.

(iv) VSA® integrates with new Motion Adaptive Electric Power Steering (EPS)



The new Civic is available in 8 body colors:

Frosty White Metallic
Taffeta White
Alabaster Silver
Polished Metal Metallic
Crystal Black Pearl
Dyno Blue Pearl
Urban Titanium Metallic
Carnelian Red Pearl

*Bold: 3 new colors in 2012 Civic

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