Petrochemicals leader eyes 20% market share in GCC
Dubai, UAE, August 1, 2011:
Strong demand for industrial and automotive lubricant oils is driving Gulf
Oil’s expansion across the Middle East and North Africa. Unveiling its Dhs40
million expansion plan today, the company announced its ambition to expand
its regional operations to meet the demand, by quadrupling the production
capacities at its lubricant blending plants in the UAE and increasing automation.
Fully owned by the reputed Hinduja Group, the 111-year-old Gulf Oil is present
in more than 83 countries and has evolved as a formidable entity in the GCC’s
lubricants sector. This year, Gulf Oil expanded its blending and filling capacity in
the UAE from the present 50,000 tons per annum to 200,000 tons per annum to
meet its increased market share and sales.
“We are continuing our expansion strategy,” said V. Ramesh Rao, General
Manager and CEO of Gulf Oil Middle East Limited (GOMEL). “The Middle East’s
lube oil sector is as robust and dynamic as ever and has continued to support
the industrial development in the region. Gulf Oil commands 8 per cent of the
region’s lube oil market and we are keen to increase that share by more than 12
per cent in the next two years.”
Rao expected the main demand to come from the industrial, energy and marine
sectors. He was speaking at a high-profile event marking the company being
named as the first lubricants company in the GCC to be given an ISO 17025
certification by the Dubai Accreditation Department (DAC). The certification
allows GOMEL to undertake third-party petroleum and petrochemical testing at
its state-of-the-art laboratory in Jebel Ali.
He added that demand for lubricants in the GCC was expected to grow at 6 per
cent a year. “By increasing blending capacities at our Jebel Ali Unit 1 and Unit 2
facilities, we can easily satisfy regional requirements,” Rao said.
About Gulf Oil
Established in 1983, GULF OIL Middle East Limited (GOMEL) is a part of the GULF OIL
International group, with its main factory in Jebel Ali Free Zone. GOMEL handles Gulf
Oil operations in the Middle East Region and manufactures and markets lubricating
oils, greases, brake fluids, coolants, other automotive specialties. Being a 100% owned
subsidiary of Gulf Oil International, GOMEL manufactures products under license and
authority from Gulf Oil International. Gomel’s Jebel Ali Facility has been one of the first
lubricant plants in the Middle East to be certified ISO 9002, way back in 1994. The
company supplies to automotive retail, marine and industrial markets.
The company has its own warehouses in Dubai, Jebel Ali, Fujairah, Al Ain, Abu Dhabi and
Ras Al Khaimah. In addition, the company has sponsored operations in Oman (Muscat
and Salalah), Bahrain, Qatar and Kuwait – with own supply infrastructure. The company
has its own distributors and distribution systems in Jordan, Lebanon, Syria, Cyprus,
Malta, Pakistan and Afghanistan. The company also exports its products to Tanzania,
Uganda, Congo, Kenya, Ivory Coast, Benin, Sierra Leone, South Africa and Morocco.