Monday, August 1, 2011

ADIB focuses on Financial Education this Ramadan

Abu Dhabi, 01st August 2011: Abu Dhabi Islamic Bank (ADIB), a top-tier Islamic

financial services group, announced today the launch of its Financial Health Check

program as part of its financial education campaign in the UAE. This is part of a

broad, long-term initiative by ADIB that aims to deliver on the promise of ‘banking

as it should be’ by helping people make the right financial choices.

ADIB Financial Health Check is an easy-to-use financial assessment on how to

manage money better from budgeting, savings, managing debt and investments to

preparing for retirement. It is the first step for consumers to know their financial

standing and to decide on whether they need to modify their financial habits.

Customers can take the test at any of ADIB’s six stands placed at major shopping

malls in the UAE. It is also accessible online through and through the

bank’s Facebook site. The check is free, unbiased, and easy to fill through an ipad,

touch screen or the website. Anyone can know their financial health irrespective of

whether they are a customer of the bank or not.

“Ramadan is a special time of the year when people change their habits. As a bank

we believe our role is to provide them with the right information and education that

help them live a more balanced financial life. Our financial health check application

will help them to see where they are now and give them simple tips on how to

manage their finances,” said Tirad Mahmoud, CEO of ADIB.

The bank also launched a raffle to encourage participation in the financial health

check campaign and offers respondents a chance to win one of 30 iPads by

automatic entry. Furthering the bank’s financial education campaign, tips for

personal financial management will be broadcast through a series of TV and radio


In addition to the financial education campaign, ADIB will distribute Iftar boxes at

mosques across the UAE throughout the Holy Month of Ramadan. These boxes will

contain usual items with which Muslims are expected to break their fast.

About ADIB:

Abu Dhabi Islamic Bank (ADIB) was established on 20th May 1997 as a Public Joint Stock Company following the Emiri Decree No.
9 of 1997. The Bank commenced commercial operations on 11th November 1998, and was formally inaugurated by His Highness
Sheikh Abdullah Bin Zayed Al Nahyan, on 18th April 1999.

ADIB's vision is to be a top-tier, global Islamic financial services group and its mission is to provide Islamic financial solutions to the
global community.

The Bank carries out all contracts, operations and transactions in accordance with Islamic Shari'a principles.

ADIB’s core values, reflected in all its activities are: Simple and Sensible; Transparent; Mutual Benefit; Hospitality and Tolerance;
and Shari’a inspired. It brings to its customers banking as it should be.

ADIB – Awards:

1. ADIB was named “The Best Islamic Bank” in the Middle East at the Banker Middle East Industry Awards 2010,
reaffirming its leadership position in the growing Islamic finance sector.

ADIB won the “Best Islamic Bank” at the 2010 Islamic Banking and Finance Awards organized by CPI Financial.


ADIB won the best Islamic bank in the UAE award by Islamic Finance Asia


ADIB won the best Islamic bank in the UAE by EMEA Finance


ADIB won the UAE Deal of the year by Islamic Finance News


ADIB also won the “HRD Award” from the Emirates Institute of Banking & Financial Studies.


ADIB’s GHINA saving program won the “Best Savings Account Award” at the Banker Middle East Product Awards 2010.


ADIB won the “Best Private Sector Customer Service Team” award at the 2010 UAE Customer Service Week forum, held
by The International Customer Service Institute UK.


ADIB won the “Most Improved Bank” in service excellence and got the top rank in “Call Centre Performance” in the 6th
Annual Bank Benchmarking Index for service excellence by Ethos Consultancy.


10. ADIB won the “Best Islamic Bank” at the 2010 Islamic Banking and Finance Awards organized by CPI Financial.

11. ADIB also won the award for “Best Branding Category” at the 2010 Islamic Banking and Finance Awards organized by CPI

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