Saturday, August 13, 2011

The businessman’s dirty secret gets more AMG grunt

Dubai, UAE - The Mercedes-Benz E 63 AMG has always been the

businessman’s dirty secret. A pinstriped wolf in sheep’s clothing, the

thunderous AMG sports saloon masquerades as a refined and palatial

vehicle for the corner-office elite. Yet beneath its distinguished exterior

lies its true character; a huffing, snorting mechanical beast, ever-ready to

devour its more placid contemporaries in the corporate lot with its roaring

engine note and unmatched performance. Now even more powerful and

efficient, the new generation of the high-performance car has taken its

predatory nature to a new level, and now packs the earth-shattering AMG

5.5-litre V8 biturbo engine, part of the "AMG Performance 2015" model

strategy, which delivers phenomenal power and torque.

Available in both saloon and estate variants, the base level E 63 AMG

produces 525 hp and 700Nm of torque which can be called upon across

the rev range between 1750 and 5000rpm. Combined with the optional

AMG Performance package, these figures increase to 557 hp and 800

Nm, through 2000 to 4500 rpm. Both variants of the E 63 AMG achieve

exceptional performance: acceleration from zero to 100 km/h takes 4.3

and 4.2 seconds respectively (Estate: 4.4 and 4.3 seconds), and the top

The new engine, already familiar from the recently launched CLS 63

AMG, delivers an output of 525 hp to 557 hp, together with an impressive

reduction in fuel consumption: the E 63 AMG consumes 9.8 litres per 100

kilometres (Estate 10.0 litres) according to NEDC combined, 2.8 litres

per 100km (22 percent) less than its predecessor’s AMG 6.3-litre V8

naturally aspirated engine. An important contribution to this is also made

by the AMG SPEEDSHIFT MCT 7-speed sports transmission, and the

newly developed electromechanical AMG speed-sensitive sports steering

system. Drivers can choose between ‘C’ for Controlled Efficiency, ‘S’ for

Sport ‘S+’ for Sports Plus and ‘M’ for Manual settings putting the driver

firmly in control of the car’s character and responsiveness at any given

Dynamic tweaks to the exterior of the new E 63 AMG advertise the power

underneath the bonnet with new 10-spoke AMG alloy wheels, full AMG

bodystyling across front, rear and both sides, a distinctive AMG sports

exhaust system with two chrome-twin tailpipes while “V8 BITURBO”

lettering warns the layman of the performance within.

On the inside, the new AMG Performance, three-spoked steering wheel

has been flattened at both top and bottom to facilitate better control, and

features aluminium gear shift paddles amidst perforated leather in the grip

areas, and a three dimensional airbag cover design with ‘Silver Shadow’

The new E 63 AMG also features a host of additional new driver

assistance systems such as new AMG RIDE CONTROL sports

suspension to further improve the ride, while Active Blind Spot Assist and

Active Lane Keeping Assist raise occupant safety to a whole new level.

Frank Bernthaler, Director, Sales and Marketing, Mercedes-Benz Cars,

Daimler Middle East and Levant, said: “The new Mercedes-Benz E 63

AMG has raised the bar once again in the executive saloon segment, and

now offers further refined luxury and increased exhilaration for almost

exactly the same price as its predecessor – something sure to put a smile

With a host of optional ex-factory extras from the AMG Performance

Studio available, including carbon fibre trim inside and out with piano

lacquer, AMG Performance steering wheel, illuminated AMG door sills

and titanium grey 10-spoke alloy wheels, the E 63 AMG is set to become

a mouthwatering prospect for any senior executive.

The 2012 Mercedes-Benz E 63 AMG will be available in the Middle

East as Saloon and Estate variants in Q4 with GCC pricing starting at USD119,450 (AED438,400).

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