Sunday, August 7, 2011

Dubai International Film Festival becomes first of its kind in the world to be ISO 9001:2008 certified

Rigorous continuing audit will ensure better customer, partner, supplier experiences

Dubai, UAE; August 7, 2011: The Dubai International Film Festival (DIFF) has been certified to ISO
9001: 2008 standards, as confirmed by Lloyd’s Register Quality Assurance (LRQA). The certification,
an advance over the Festival’s previous three-year ISO 9001: 2000 certification, makes DIFF the only
known festival in the world to seek and achieve the quality management standard.

The recertification, to the highest existing International Organization for Standardizations (ISO)
guidelines, will ensure all DIFF stakeholders – including filmgoers, filmmakers, suppliers, sponsors,
staff and media – experience consistently high customer satisfaction levels in their interactions with
the Festival. It follows the completion of a stringent onsite audit and verification process.

DIFF Chairman Abdulhamid Juma said: “ISO certification is rarely if ever sought out by film festivals.
We have historically taken this extra step voluntarily to ensure all our processes adhere to global
best practices, and are geared towards delivering the best possible results for us and all our partners
and visitors.

The resources, time and energy we invest in the annual ISO audits, now and continuously over the
next three years, will ensure we operate as effectively and efficiently as possible.”

Brian Baxter, Service Delivery Manager UAE for Lloyd’s Register Quality Assurance, said: “It is
very unique for a cultural event like the Dubai International Film Festival to seek and receive ISO
certification. It is certainly a measure of internal and external effectiveness, and speaks volumes for
the manner in which the Festival values its audiences, from customers to shareholders.”

ISO certification, a mainstay of the world’s leading companies, has been linked to superior financial
performance, better internal and external communications, inventory reductions and other business
processes improvements, together with enhanced trade and business relationships with other high-
performing companies and conglomerates.

LRQA assessors examined all aspects of the Festival’s customer relationship management, staffing,
operations, supplier relationships and internal processes over several months before approving the
DIFF certification this week.

DIFF has now opened entries for the eighth edition of the festival to be held from December
7 to 14, 2011. Filmmakers from the Arab world, Asia, and Africa can submit their projects at by August 31, 2011.

DIFF is held in association with Dubai Studio City. Dubai Duty Free, Dubai International Financial
Centre, Dubai Pearl, Emirates Airline and Madinat Jumeirah, the home of the Dubai International
Film Festival, are the principal sponsors of DIFF. The Festival is supported by the Dubai Culture & Arts

For more information about DIFF, please visit or join DIFF on

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