Goodwood, 10 August 2011
Rolls-Royce Motor Cars is expanding its Bespoke operation due to growing customer demand
for bespoke items, a trademark service by the British manufacturer of super-luxury motor cars.
The Bespoke operation, based at the Home of Rolls-Royce Motor Cars at Goodwood in
West Sussex, will see a surge of team members, including designers, engineers and project
management staff, doubling the headcount by the end of 2011. It will bring the number of
Bespoke experts throughout the business to over 50.
This year, Rolls-Royce has seen a significant increase in customer demand for personalised
bespoke features, transforming the brand's super-luxury cars into unique hand-crafted
masterpieces which are as individual as their owner’s fingerprints. In order to satisfy demand,
the business is recruiting additional Bespoke designers as well as engineers in manufacturing
and project management functions. Operational support functions will also expand in various
areas including product marketing and sales.
Bespoke operations are not limited to design and development of automotive parts. Bespoke
allows the company’s customers the luxury of commissioning motor cars to suit their personal
lifestyles. Examples are as versatile and unique as picnic sets that are colour-matched to a
car’s interior, carefully selected luxurious interior materials or the creation of seamless storage
for an owner’s favourite belongings.
“The ability to bespoke one’s vehicle has always been at the heart of Rolls-Royce so it is
very encouraging to see that after more than one hundred years at the very pinnacle of the
automotive world, our Bespoke services are still very much in demand from customers all over
the world today”, explained Member of the Board and Director, Sales and Marketing, Jolyon
Nash.
To see an example of an exceptional Bespoke car, please visit our website
www.21stCenturyLegends.com and be inspired by the story of “The Man Who Became a
Paint”.
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