Network set to boost members’ advertising sales across region
Dubai, UAE 6th February 2011: Leading regional media and entertainment company Mediaquest Corp., has today announced the launch of Dotmena, an online network of more than 40 websites with over 300 million impressions per month and 14 million unique users. With operations in the Middle East and North Africa (MENA) covering business, marketing, communications, sports, women’s interests, lifestyle and entertainment, Dotmena is positioned to become one of the leading Ad networks in the region.
“Dotmena provides its member websites with greater visibility and access to technical and commercial expertise. It also provides the appropriate platform to tap into the growing list of advertisers who want to exploit the huge potential provided by online networks.” said Alexandre Hawari, Co-CEO of Mediaquest Corp.
Already a strong force in the region's digital media marketplace, Mediaquest Corp. boasts a number of leading online titles such as Kippreport.com, GMR-online.com, Communicate.ae, and represents dozens more. The launch of Dotmena forms part of the company’s organic growth and will complement its existing product lines in both the print and online segments.
“40 sites have already joined the network, including 10 from Mediaquest Corp.’s own portfolio. We aim to partner with 100 websites by the end of 2011 and will be focusing our marketing efforts in the GCC and the Levant as well as key markets around the globe,” Hawari added.Les titres traitent aussi bien d'économie que de technologie, de sport, des femmes, de culture générale, ou de
Dotmena includes Mediaquest Corp. own websites and media partners such as Eurosport Arabia, Beirut Night Life, Auto Middle East, LamodaDubai.com and SavoirFlair.com. Offering online advertisers and media planners an increasing number of page impressions through a choice of websites related to their products or services, the network and service provider will keep its media partners fully informed of any developments, site hits, reader demographics, peak times, major sponsorships and other related opportunities.
Dotmena focuses on long term strategic relationships with partners rather than short term and tactical strategies. Offering a five star service, Dotmena is strong – with a stable of established media, Mediaquest Corp. has leverage in the market; transparent – business deals are transparent and open; accountable – results are measurable against key performance indicators; and respectful – treating partners equally and valuing the image of their brand.
Dotmena’s addition to the Mediaquest Corp. portfolio reflects the company’s continuing thrust to increase its presence in the region, offering media agencies and advertisers a wide variety of advertising opportunities. Mediaquest Corp was established in 1997 and is now one of the leading publishing houses in the Middle East and North Africa, with over 17 consumer and trade titles covering business, marketing, communications, lifestyle, entertainment and women’s interest.
With over 150 employees worldwide, Mediaquest Corp. already publishes well-regarded titles including Trends, Arabies, GMR, Saneou Al Hadath and Communicate. More recently, Mediaquest Corp. acquired several long-standing print and on-line media titles from The Media Factory including Autocar Middle East Magazine, F1 Racing Middle East Magazine, Policy, The Brief, and FourFourTwo.