Saturday, February 12, 2011

IWC LAUNCHES THE LAUREUS LIMITED EDITION WATCH TO SUPPORT CHILDREN’S CHARITY


 DISADVANTAGED CHILDREN ALL OVER THE WORLD TO BENEFIT FROM SALE OF WATCH

IWC Schaffhausen launched a special limited edition watch in Abu Dhabi along the sidelines of the Laureus Sports Awards
in support of under privileged children all over the world. Sales from the proceed of the watch are donated to the Laureus
Sport for Good Foundation which opens up opportunities for a better life to socially underprivileged children and by helping
young people to help themselves.

Once again, the outstanding work of the Laureus Sport for Good Foundation was the inspiration for IWC Schaffhausen
to select a model from the collection as an ambassador for a good cause. This is the fifth time that the Schaffhausen-
based watch manufacturer has supported the Laureus Sport for Good Foundation with a special edition. The Portuguese
Chronograph Automatic in 2006 was followed in 2007 by the Pilot’s Watch Chronograph Automatic for the Laureus Sport
for Good Foundation. The series continued with the Da Vinci Chronograph in 2008 and, in 2009/10, with the Portuguese
Automatic. And now, in 2011, it is the turn of the Ingenieur Automatic from the IWC Vintage Collection to sustain this
sportinspired range of watches. The Ingenieur Automatic Edition Laureus Sport For Good Foundation in stainless steel with
a dial in an unmistakable shade of blue is limited to 1,000 watches.

In keeping with a revered tradition, IWC Schaffhausen once again organized a children’s drawing competition within the
projects supported by the Laureus Sport for Good Foundation worldwide. The winning design is engraved on the back of the
watch of the special edition.

This year, the jury chose the illustration by eightyear- old Sohel Abrar Khan from Mumbai, who is part of the Laureus
supported Magic Bus project. The young boy interpreted the theme of the competition, “Time for Unity”, with a picture
showing seven young people who have gathered for a game of football. The engraving is a reminder that a portion of the
proceeds from sales is destined to help disadvantaged children in some
of the world’s problem regions.

The image used for the back engraving of the Ingenieur Automatic Edition Laureus Sport For Good Foundation was inspired
by Magic Bus. Magic Bus, supported by the Laureus Sport for Good Foundation, provides an outdoor education for children
living in poverty throughout India, including children from the Bombay Port Trust slum in Mumbai. communities and home
to around 15,000 people. An eight-year-old child from this community created the watch image when he entered an IWC
drawing competition through Magic Bus.

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