Media Watch Middle East and eMediaMonitor to provide real-time broadcast monitoring
services in the Middle East, North Africa and Sub Saharan Africa.
Dubai, UAE, February 2011 --- Media Watch Middle East has partnered with eMediaMonitor to offer enhanced monitoring of over 250 Arabic television and radio stations for PR and communications professionals around the world.
The Dubai-based media monitoring company will be using eMediaMonitor’s newly developed Pegasus system to monitor broadcast content on a near-real time basis, which is fully digitized and accessible online 24-hours a day.
Mazen Nahawi, Managing Director of Media Watch Middle East, said the Pegasus system was selected following a thorough evaluation of technology providers around the world as it proved to be unparalleled in terms of its audio and video search technologies, as well as its Speech-to-Text capabilities.
“The Middle East has witnessed explosive growth in the number of satellite channels over the past decade, as connectivity and freedom of speech continue to grow,“ Mr Nahawi said.
“TV is an increasingly important source of information for our clients and still the only media to influence a large audience in seconds, posing an ongoing challenge for PR & communications professionals. Whether it’s reacting to a crisis, gathering competitive intelligence or simply monitoring your coverage, media monitoring needs to be delivered quickly and accurately.”
Austria-based eMediaMonitor is one of the world’s leading providers of technically advanced radio and TV monitoring solutions.
Thomas Netousek, CEO at eMediaMonitor, said: “Media Watch has an established and unrivalled market leadership. We are pleased to be able to play a key role in delivering the benefits of both real-time broadcast monitoring, archive search and data analysis to their significant list of clients”.
The two companies finalized their partnership after working closely together for the past year testing service and quality levels, with integration of eMediaMonitor’s technologies as an integral part of Media Watch’s comprehensive media monitoring solution now complete.
Mr Nahawi added: “We are confident this system will answer ever-growing market demands offering our clients the most advanced broadcast monitoring technology to help them achieve rewarding business results.”