Saturday, February 26, 2011


The universe of Milus, the tradition-rich Swiss watch brand, is being highlighted by expressive models within the APIANA series. These delightful creations are meant for earthly goddesses. A distinctive formed case, with multiple choices of attractively designed novelty dials, outline perfect watches to enhance life’s magical moments.

APIANA – the name of this Milus women's series is derived from the constellation of Apus, also known as ‘Bird of Paradise’. With its dynamically curved case and slim profile, the APIANA accomplishes another milestone in the range of elegant, feminine watches from the house of Milus. The six-piece case is hand-screwed and the four lateral elements – two on each of the longer sides of the case – are also mounted with high-precision craftsmanship.

As customary with Milus watches, design, precision and attention to detail result in perfect dials. Together with the artistically crafted case in either 18-carat red gold or in stainless steel, they personify the exceptional refinement of the new models.

The remarkable APIANA watches have been developed for the cosmopolitan women with an individualistic, sure sense of taste – women who love exceptional watches that accentuate their own personality – truly Highly Personal.

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