Tuesday, February 15, 2011

Sony Discloses Basic Specifications of ‘E-mount’ for Interchangeable Single Lens Cameras



Dubai-UAE: 15 February, 2011 - Sony Corporation today announced it will share the basic specifications of its ‘E-mount’ interchangeable single lens cameras with manufacturers of lenses and mount adaptors for no additional fee, starting 1st April.
The decision will enable both categories to effectively develop products conforming to E-mount specifications.
Prior to seeking the specifications, the manufacturers will have to complete a mandatory approval process and sign a license agreement with Sony.
Users of the Sony’s Alpha ‘NEX-3’, Alpha ‘NEX-5’, and Handycam® ‘NEX-VG10’, as well as other future E-mount compatible digital imaging products can now use interchangeable lenses from both Sony and other manufacturers. More importantly, they will also be able to attach non-Sony lenses to their Sony digital imaging products via a mount adapter.
Sony believes the growth of digital imaging products employing the “E-mount” will further increase the enjoyment of photography and video shooting among an even wider range of users.

The decision to disclose basic specifications of the E-mount has been endorsed by the following companies:

Carl Zeiss AG
As an independent lens provider, Carl Zeiss welcomes the disclosure of the E-mount specifications by Sony. It helps manufacturer’s product development, benefits customers and therefore assists in establishing E-mount as a new, healthy and strong system in the market.
Cosina Co., Ltd.
Cosina Co. Ltd is excited by the potential of Sony’s E-mount which enables a large-size image sensor to be incorporated into a compact, interchangeable lens camera. We have high expectations for the E-mount with its aims to create a new photography culture.
Sigma Corporation
Sigma Corporation fully supports Sony’s decision to disclose basic E-mount specifications. We believe the move will spur further growth and lead to the diversification of camera systems across the industry. It will also provide photo enthusiasts with a wealth of choice and enrich their photographic lifestyles.
Tamron Co., Ltd.
Tamron Co. Ltd endorses Sony’s decision to disclose basic E-mount specifications. We aim to offer our customers new solutions and unprecedented photo-shooting enjoyment through the manufacture and sale of E-mount lenses.
For enquiries and applications regarding disclosure of the E-mount basic specifications, please visit http://www.sony.co.jp/e_mount/QA_Application/. The web site will be operational from 1 April, 2011.

About make.believe
“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.

About Sony Gulf
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Kenya, Saudi Arabia, Iran and Pakistan, in addition to well over 250 accredited third party service centres reinforces Sony’s presence in key markets in the region.
For further information, please visit www.sony-mea.com

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