Saturday, February 26, 2011

UAE-Based ‘Potential’ to Showcase Web Training Programme at TECOM SME Builder Event

Registration to be Offered for 'SME Evolution Programme'

Dubai-UAE: 23 February, 2011 – Potential, a leading UAE-based business development company, today announced it will highlight the important role of its 'SME Evolution Programme', the first free web-training of its kind, at the forthcoming TECOM SME Builder event.

The 13th edition of TECOM SME Builder will be held on 24 February at the Dubai Knowledge Village Conference Centre. Potential will leverage its status as an event partner to invite registrations from small units for the 'SME Evolution Programme' that aims to enhance the global competitiveness of small and medium enterprises (SMEs) in the UAE and MENA region.

Over an initial period of six months, the programme will provide a distinctive combination of more than 50 free ‘webinars’ as well as live workshops in association with professors from globally ranked universities.

Shadi Banna, Managing Partner of Potential and a member of the TECOM SME Builder Advisory Board, will introduce the programme through a presentation. It will examine Dubai’s business landscape, the way investments are being pumped in to help SMEs expand and the role of the ‘SME Evolution Programme’ as a joint initiative with regional and local partners.  

Banna said: “The TECOM SME Builder event provides an ideal environment for SME owners to upgrade business management skills and widen contacts within their specific business field for greater interaction. We are keen to participate in this event and highlight the significance of our free web-training process, while creating an opportunity for the participants to register directly.

“A pioneering corporate social responsibility (CSR) initiative, Potential aims to help SMEs improve their business efficiency and readiness to compete internationally and create more jobs. We believe the TECOM SME Builder offers the right environment to share our vision and offer business owners details on the mechanism of the programme that will benefit the MENA entire region.”

Through the programme, Potential aims to help SMEs network with their peers throughout the Middle East and gain support from each other and from other mentors who will be assigned to answer questions and enquiries.

Union National Bank (UNB), UAE-based banking institution providing personal and corporate banking services, is one of the local partners that has joined the programme to help SMEs learn more about financing opportunities. Middle East Venture Partners (MEVP), a regional venture capital company assisting small businesses in investments and growth opportunities, will determine the type of funding needed for business expansion, while TECOM Investments’ partnership comes as part of its continuous support to SMEs across the UAE.

For more information, please visit

SMEs are also invited to register for the free webinars on the following website:

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