Malayalam Radio Station, Gold FM will be exclusively bringing in live radio coverage of the
upcoming ICC Cricket World Cup in the Middle East and North Africa. The Channel 2 Group
audio platform CricketRadio powered by Channel 4 Radio Network will broadcast the matches
live and exclusive from the respective venues to millions of cricket crazy fans across the MENA
region and other countries. Channel 2 holds the rights for audio stream services across all
mediums including the internet and mobile platforms till 2015.
Commenting on the partnership with Channel 4 Radio Network, Mr. Ajay Sethi, Chairman & MD
Channel 2 Group said: “We are delighted to choose Channel 4 Radio Network as our broadcast
partner for the ICC CWC 2011. Channel 4 Radio Network brings to our alliance a strategic
advantage of reaching out to a large, diverse and a very international listener franchise.
Channel 4 Radio has a very strong network and reaches out to the English, Asian and Malayalam
population across the region. In terms of listener penetration, Channel 4 Radio Network
remains an unmatched platform, therefore an opportunity for Cricket Radio to reach to a much
wider audience.”
Commenting on Channel 4 Radio Network’s tie-up with Cricket Radio Mr. Abdulla Mohammed
Al Murad, Chairman of Al Murad Group said: “Cricket Radio is a unique initiative that is
associated with some of the biggest names in cricket in terms of commentary. People like Kapil
Dev, Sunil Gavaskar, Clive Lloyd are the living legends of the game, who with their knowledge of
the game and their stature taking the broadcast stream of cricket to a different level altogether.
Through this partnership, we intend to raise the level of excitement and involvement of our
listeners in this exciting clash of 14 cricketing nations.”
Welcoming the alliance Mr. Campbell Jamieson, GM Commercial, ICC said: “We are delighted
at the prospect of two strong platforms-Channel 2 Group and Channel 4 Radio Network
partnering together to create a bigger platform for the game of cricket. Cricket will certainly
benefit from this alliance and so will the millions of listeners across the region. Radio is one of
the strongest media in this region and cricket fans are in for some great action.”
Legendary cricketer and one of the main architects of India’s victory in 1983 World Cup, Mr.
Kapil Dev, in town to express his support to Cricket Radio said: “Stations like Cricket Radio
that are completely dedicated to the game are an important medium to further raise the
popularity of the game. I am impressed by the quality of the content. Cricket Radio manages to
convey that tension, excitement and triumph that is so intrinsically associated with the game of
cricket.”
Thanking Mr Kapil Dev for his presence and further elaborating on Channel 2 Groups other
alliances Mr. Sethi said: “In India, we have tied up with Reliance Communications to provide
live commentary of the 2011 World Cup over mobile phones in India and globally. Through
our presence across media and our partnerships, we intend to take the game of cricket to the
classes as well as the masses across the world.”
About Channel 4 Radio Network
Channel 4 Radio Network was launched in June 1997 and remains the first ever commercial
radio network in the United Arab Emirates. Our brands are at the heart of what we do
broadcasting to the widest range of target audiences, nationalities and income groups with our
portfolio of 5 stations in the UAE: 104.8 Channel 4, Coast 103.2, 89.1 Radio 4FM, 107.8 Al Rabia
FM, Gold 101.3 FM. Channel 4 Radio Network is operated by Ajman Independent Studios LLC, a
part of the Al Murad Group of Companies. For more details, visit: http://www.channel4fm.com/?d7fb4468
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