Monday, February 7, 2011

LIVE announces its participation in CABSAT MENA 2011



Abu Dhabi, February 7, 2011: LIVE, Abu Dhabi Media Company’s wholly-owned outside broadcast (OB) and production subsidiary, announced its participation in the CABSAT MENA 2011, taking place February 8 - 10, at the Dubai International Convention and Exhibition Center.  

The event, now in its 17th year, features 750 participating companies from 50 countries and is the region's most important platform for the digital media industry, serving as a strategic launch pad for new products, solutions and technologies in digital media broadcast. Business leaders, government officials and industry professionals from around the MENA region gather at CASBAT MENA  for high level business networking and knowledge sharing through conferences, forums and workshops held alongside the exhibition.

Abdul Hadi Al Sheikh, CEO of LIVE commented:"We are thrilled to be present at CABSAT. Our participation at this event is intended to continue LIVE’s momentum by strengthening existing customer relationships and creating additional new business and partnership opportunities.”

LIVE has enjoyed tremendous success during the past year, fueled largely by its strategic investment in HD technology. The company has anticipated industry developments and the rising market demand for HD, and has been constantly growing its OB base and capabilities, demonstrating its commitment to providing the best tools and solutions to industry peers.  Today, LIVE boasts one of the largest HD technology broadcast fleets in the world:  five fully-equipped, totally customized, highest-quality standards HD broadcast OB vans, and a team of well-trained and talented production professionals.  

“2010 was outstanding and filled with numerous accomplishments for us. Our growth and success has been fueled by customers' adoption of our advanced HD facilities that deliver the best production in the region, and a scalable approach to outdoor broadcast. We are grateful for the opportunities we’ve had and the privileged position we are in today - as a partner of choice for the broadcast of many international events around the region. We believe that our capabilities and track record of delivery are unrivalled, and we look forward with confidence to an exciting 2011, and beyond”, concluded Al Sheikh.

Since launching in August 2008, LIVE has brought the most exciting sporting and cultural events in the region to millions of viewers globally, such as: Middle East International Film Festival; Capitala World Tennis Championship; Zayed and the Dream Operetta; The Cricket Championship; The Gulf Cup 2009; The European Golf Championships; Metro Dubai Launch; Formula 1 Etihad Airways Abu Dhabi Grand Prix; FIFA Club World Cup, 2009 and 2010; AFC Asian Cup Matches 2011; UFL Challenge League 2009 /2010 and 2010 /2011; Mubadala World Tennis 2011; Qatar Masters Golf Championship 2010 and 2011; and Bahrain Golf Championship  2011.