Dubai First Introduces ‘First Guarantee’ In Support of e-Federal Government Initiatives

Dubai, United Arab Emirates, 13 February 2011: Dubai First, one of the UAE’s leading

consumer finance firms announced today that it has introduced ‘First Guarantee’, a product
targeted at large, medium and small enterprises, to facilitate the process of labour guarantee
issuance on work permits to the Ministry of Labour. The procedure has a quick turnaround
time, is free of processing charges, and the establishments benefit from earning an interest of
up to 3.5% on their deposits.

A requirement by the Federal Government of the UAE for registering work permits, this service
facilitates the approval process for institutions dealing with the Ministry of Labour, and is also
designed to streamline procedures for customers accessing Federal Government financial
services.

Mr. Ibrahim Al Ansari, CEO, Dubai First said, “We are pleased to be working alongside the
Federal Government on this initiative, to facilitate government procedures for existing and
newly established corporations. The launch of First Guarantee is in line with Dubai First’s
strategy to provide sustainable and long-term services for its corporate clients, and in turn
contribute to the growth of the overall sector”.

About Dubai First
Dubai First was established in 2007 and is one of the leading consumer finance companies in the UAE
specializing in liability and credit card products. The company strategy is based on building sustainable
long term value through innovation in harnessing a genuine customer service experience. Since
inception, and with a strong, multi-cultural workforce of professionals, Dubai First sought out to develop
a niche reputation in the consumer finance and credit cards sector. Fully operational out of Dubai, with
a representative office in Abu Dhabi & Sharjah, Dubai First has managed to build a unique base of clients
in the region.