Tuesday, December 7, 2010


The toy industry in the region mirrors the growth trend exhibited worldwide. The UAE market is particularly exciting for toy manufacturers, retailers and suppliers as the average consumer spends approximately US $30 per head more than their counterparts in the region.

Playworld Middle East, which will run from March 7 to 9 at the Dubai International Convention and Exhibition Centre is all about; the world of kids – toys, games and children’s lifestyle.

The region, with its high spending power and demand for the latest developments in the field is of great interest for toy manufacturers and designers. Playworld Middle East is set to tap into this latent demand by providing a comprehensive platform for manufacturers, suppliers, designers, distributors, retailers etc. to meet under one roof.

Consumer spending on toys are on the increase in both Europe and the US, showing little sign of being affected by any downturn. According to industry research, sales of traditional toys were up by almost 5% in some cases. According to market figures, the global market for toys and games is expected to be worth a whopping US $122.2 billion by 2012.

“Parents do not compromise on their children’s development,” said Ahmed Pauwels, Chief Executive Officer of Epoc Messe Frankfurt GmbH, organisers of the region’s foremost trade event for the toy industry – Playworld Middle East. “This trend is not restricted to parents alone, indeed anyone who interacts with children find it extremely hard to resist treating them, be they grandparents, uncles, aunts or even other relatives and friends. This is one of the driving factors behind the continued growth of the toy industry,” Pauwels added.

Ms Monica Kubik, Senior Show Manager, Playworld Middle East, said: “Playworld Middle East will be the ideal stage for toy manufacturers and suppliers to come together under one roof. The exhibition aims to introduce new products to the market which have not previously been available here and increase the range and quantity of toy products available across the region. There is a huge market here for the toy industry and the exhibition will allow key companies to tap into this exciting marketplace.”

No comments: