Tuesday, December 7, 2010
PLAYWORLD MIDDLE EAST TO SHOW NEW TRENDS IN THE TOY MARKET
Playworld Middle East, which will run from March 7 to 9 at the Dubai International Convention and Exhibition Centre is all about; the world of kids – toys, games and children’s lifestyle.
Consumer spending on toys are on the increase in both Europe and the US, showing little sign of being affected by any downturn. According to industry research, sales of traditional toys were up by almost 5% in some cases. According to market figures, the global market for toys and games is expected to be worth a whopping US $122.2 billion by 2012.