Tuesday, March 1, 2011


IWC Schaffhausen has launched a completely revamped Web site that showcases the full collection of IWC timepieces through detailed photos and interactive elements that let users experience IWC know-how virtually. The site is beautifully designed and incorporates HTML5, so it is fully functional on the iPad and other mobile devices. This technology provides an excellent foundation for continued innovation.
iwc.com embodies the subtle, elegant aesthetic that serious collectors have always admired about IWC Schaffhausen watches. A fitting showcase for the full collection of exquisite IWC timepieces, the site offers detailed photos and interactive elements to let users experience the know-how of IWC virtually. Furthermore, it offers a diverse array of stunning imagery and content that goes beyond familiar watch-lover territory. And for the first time ever, online visitors will be able to enjoy content from IWC’s renowned WATCH International magazine.
The site allows visitors to explore IWC watches and calibers in-depth. Detailed information and images are also presented on a range of topics including the IWC Museum, IWC partnerships such as that with the Cousteau Society, IWC watchmaking craftsmanship, the new Santoni straps, and many more. 


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