Thursday, March 10, 2011

BPG Blue to evolve as BPG Possible

WPP Digital launches global interactions agency, Possible Worldwide with 18 offices around the globe

Dubai, March 9, 2011: Possible Worldwide, a new global interactive digital marketing agency announced by WPP Digital last week, today announced the evolution of their MENA Headquarters. Formerly known as BPG Blue, a joint venture between BPG (Bates PanGulf Group) and Blue-Interactive will now form BPG Possible.

Formed through the combination of award-winning WPP Digital agencies BLUE, Schematic, Bridge Worldwide and Quasar, Possible Worldwide’s mission is to create meaningful and measurable interactive marketing for the world’s largest brands. The new firm counts 18 offices and approximately 1,000 staffers across the globe with operations in the United States, Europe, Asia, Middle East and Africa.

Kenny Powar, the head of BLUE has been appointed as President, APAC and EMEA, Possible Worldwide. At the executive level, the Possible Worldwide leadership team reflects the management of all four of the merging agencies.

In his comments, Kenny Powar said: “The creation of Possible Worldwide has given us an unmatched advantage and enviable portfolio across the globe. Possible Worldwide is a truly global and integrated agency focused on delivering groundbreaking creative solutions backed by clear and highly measurable metrics in the digital marketing space. We wish to leverage the capabilities and expertise on offer from our network for clients in the Middle East.”

Avi Bhojani, Group Chief Executive of BPG Group, said: “The power of the digital medium has set new benchmarks. The penetration and impact of internet in the Arab world is far more significant than perceived. As witnessed in the recent socio-political developments regionally there are new lessons to be learnt and strategies to be devised. We are no longer a region that can ignore the influence of the digital space on consumers.”

Avi further added: “BPG Blue has been a successful venture and continues to build on market share in the region. The consolidation for BPG BLUE to BPG Possible will be a game changer, it not only further strengthens the group’s know-how but gives it access to new tools and expertise that will enable us to drive change and contribute to the digital knowledge bank regionally.”

Supporting Possible Worldwide’s interactions model is its data-driven approach and advanced analytics tools that allow the firm to optimize and improve its work over time and to provide clear and detailed metrics that help clients accurately assess the impact and ROI of their campaigns and initiatives.

The firm develops solutions across the full range of digital media including mobile, Web, television, digital-out-of-home, tablet, touch, online advertising and social media, bringing technology and creativity together in new ways that drive consumer interest and business growth.

Clients currently handled by Possible Worldwide include AT&T, Barclay’s, BBC, Comcast, Dell, Dow Corning, General Mills, Luxottica, Mazda, Microsoft, Nokia, Orange, P&G, Samsung, SAP, Southern California Edison, Starwood, Emirates NBD and Al Nisr Publishing (Gulf News).

About Possible Worldwide:

Possible Worldwide is a global agency that creates meaningful and measurable interactive marketing. The firm serves a broad range of Fortune 1000 clients including AT&T, Barclay’s, Comcast, Dell, P&G, Nokia, Microsoft, Mazda and Starwood.

Headquartered in New York, Possible operates 18 offices worldwide with major operations in Beijing, Cincinnati, Delhi, Dubai, Kenya, London, Los Angeles, Mumbai, New York, Shanghai and Singapore. For more information, please visit

About BPG Group:

BPG Group, headquartered in Dubai, is one of the larger marketing solutions groups in the Middle East. It caters to a wide range of international and regional clients in the Middle East and North Africa. The group has offices in Dubai, Abu Dhabi, Kuwait, Jeddah, Doha, Baghdad and Beirut.

The Group has over 250 employees and is made up of specialist SBUs covering the disciplines of advertising, activation, public relations, branding and design, public advocacy, media asset management, healthcare marketing and digital marketing. The SBUs work together to deliver integrated marketing solutions for clients and have been involved in some of the biggest marketing communication initiatives ever undertaken in the Middle East, including Dubai Shopping Festival, Dubai Summer Surprises, the 15th Asian Games Doha 2006, launch of H&M, among others.

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