Saturday, March 19, 2011

ORIMIX UNVEILS REGIONAL EXPANSION PLANS



Fujairah, UAE, 16 March 2011 Orimix Concrete Products, one of the leading ready mix concrete (RMC) companies in the region based in Fujairah, announced its expansion plans and unveiled its new brand identity at a VIP dinner held under the patronage of HH Sheikh Hamad bin Saif Al-Sharqi, Deputy Ruler Of Fujairah, and in attendance of Sheikh Abdullah bin Hamad bin Saif Al-Sharqi.

Speaking on the occasion, Abdullah Ahmad Al-Shaheen, Chairman of Orimix, said: “Having achieved the goals of the company in our expansion of facilities in Fujairah, Orimix management has decided to capitalize on its accumulated expertise and capabilities by exploring opportunities in other geographic regions to maintain its organic growth.”
 
These opportunities are underway for Orimix as it expands into the major markets of the MENA region. The company has already set up subsidiaries in Casablanca, Morocco and Cairo, Egypt. Based upon the new corporate strategy – Ocean to Ocean – the management of Orimix has identified Egypt, Abu Dhabi, Saudi Arabia and Qatar as the next most potent markets for RMC and its allied businesses.

Having supplied RMC to major projects like Fujairah Airport, National Bank of Fujairah, 47 S Fujairah Tower and Kalba-Oman Road, Orimix is expanding into other product ranges, with the aim of providing end-to-end solutions for the RMC industry in the long run, thus creating a large and diversified building materials conglomerate serving the region and beyond.

Al-Shaheen also expressed his pleasure at these developments: “The management has concluded a feasibility study for an RMC project in Abu Dhabi, as well as initiated feasibility studies for ready mix projects in Saudi Arabia and Qatar. We are also looking out for opportunities by diversifying into other product ranges such as interlocking bricks, which will bring synergies to our existing business line.”

Through such initiatives, Orimix management reaffirms that it is committed to providing the best products and service in the industry. The branding and expansion plans will be captured in Orimix’s new website that is due to be launched shortly.

Established in 1989, Orimix has emerged as one of the leading RMC suppliers in the MENA region. Within Fujairah, Orimix is the market leader with majority of the market share in the RMC realm. Orimix has ten plants in four different locations across the UAE – two in Fujairah (Old Industrial Area),three in Fujairah ( Al Hayl  Industrial Area), three in Dibba and two in Bidiya – that service the East Coast of the UAE and nearby Oman territories. Orimix is a limited liability company with a share capital of AED 30 million comprising 30,000 shares of AED 100 each. 

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