Thursday, June 18, 2009

Etisalat hosts Telecom trends forum for SMB customers

Dubai, June 18,2009 : Etisalat today hosted an exclusive event for SMB (Small & medium businesses) to showcase the latest telecom trends & solutions and how ICT (Information & Communication technologies) can deliver the impetus to create lasting business value and remain more competitive in a challenging economic environment .

Speaking at the event, Abdulla Al Mana, GM, Dubai, Etisalat said,” For our SMB customers , reducing the complexity and risk of technology investments is a critical issue and this is where Etisalat has emerged as valued business partner by providing solutions that can reduce capital expenditure and increase efficiency in the current challenging economic environment. Etisalat today is uniquely positioned to help our SMB customers with our partnership based approach to offer them a one stop solution for their varied ICT needs.”

According to Mustafa Mohd Al –Sharif,VP Sales-Consumer/SMB, Dubai, Etisalat,“The constant need to stay connected anytime anywhere is a essential requirement for our SMB customers and Etisalat is meeting this need with a innovative solutions approach in association with a variety of partners. Whether a SMB customer is looking for a relevant mobility solution or a Unified Communications edge, Etisalat is ready to meet their specific needs.”

With cost reduction becoming the top priority for SMB companies, Etisalat presented its perspective on how outsourcing could be a relevant solution for the sector allowing them the liberty of maintaining the core business with themselves and staying in control while allowing an outsourcing partner to run and maintain the service they choose to outsource.

Etisalat provides solutions across four business solution platforms namely Mobility solutions, Business Connectivity, Managed Services and eBusiness solutions.

Attendees at the forum heard from Etisalat‘s partner Avaya about how Avaya's Unified Communications for Small Business provides employees with communications tools that let them communicate anytime, anywhere. Avaya demonstrated communication capabilities needed to keep mobile employees productive at all times while maintaining maximum operational efficiency.

Mobilizing corporate email with ease with the Nokia Mail for Exchange solution through Etisalat was also a featured topic at the forum from Nokia. SMB customers using the Microsoft Exchange Server can set up Nokia Mail for Exchange for free on the Nokia devices without paying for additional integration fees, using the email set-up plug-in on the mobile home screen. Once the application is set up, users get real-time access to their office email, calendar, contacts, tasks and company directory over a secure connection. The service can be accessed through Etisalat with a monthly subscription at 195 AED per month for unlimited email and Internet access with a fair cap of 1GB.

In terms of Business mobility, participants at the forum also heard from Research in Motion, about the value of business mobility, and how it can help small and medium companies differentiate themselves by being more reachable, and efficient in their communications by enabling both personal and business information to be accessible whenever andwherever it is needed, as well as allow the user to take control of whenand how they use and respond to that information.

For SMB customers, Etisalat also provides a B2B Solution which is a customized online interface between Etisalat & its customers allowing them to carry out all transactions with Etisalat online. The solution allows customers to apply for services online and saves time & effort in checking, auditing and paying for the services.

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