Monday, June 22, 2009

AXA Insurance Gulf launches its online services

AXA Insurance Gulf, the region’s number one international non-life insurer has launched its online service allowing customers to buy and renew their motor insurance policies online.

The service which can be accessed via its website www.axa-gulf.com provides a quote in less than 1 minute and rewards those who buy a new policy online with a 5% discount on their premium. Customers need to fill in the necessary details like car make and driving history in a simple 2 step process and pay via their credit card. The policy documents are delivered to a location of their choice within the UAE by courier.

Alexis de Beauregard, Chief Officer Marketing and Retail Product Offering said, “Through customer insight we found out that our customers wanted a simple and easy way to buy their policies without the inconvenience of battling traffic and trudging all the way to their insurer to buy a policy. If you fill in all your information correctly and provide the right documents you can get your insurance with the click of a button without moving farther than your laptop. To renew a policy is now even easier.”

51% percent of internet users in the UAE reported purchasing products and services online. E-commerce users in the UAE are estimated to exceed 1.16 million consumers and the UAE’s penetration of e-commerce consumers stood at 25.1%, markedly higher than its neighbours in the GCC region.*

“We expect a significant number of our direct customers to use this unique service and as many as 70% of our customers confirmed that they would be happy to renew their policies online if AXA offered such a service” continued Alexis.

Jean-Louis Laurent Josi, CEO AXA Insurance Gulf, commented, “The UAE is seeing a healthy increase in the number of internet users and is one of the fastest broadband markets with a multiplying population of young tech savvy people. We seek to become as accessible to our customers as possible and this facility was created to save time and money for our clients through technology. By providing a multi-access solution for its products, AXA Gulf is now ahead in this market: we provide to customers based on their needs, they can now choose to buy motor insurance through a broker, our call center, our walk-in offices or, now, via the Internet.”

The company plans to provide all its personal lines products online in the near future enabling customers to buy total insurance solutions via the internet. The online service is just another proof of how AXA Insurance is striving hard to differentiate itself from its competitors to become a preferred insurer and provide better service to its customers.

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