Tuesday, June 16, 2009

Eagerly awaited Red Faction®: Guerrilla™ videogame launches with Arabic Subtitles

Dubai, June 16, 2009 - THQ (UK) Limited and Pluto, one of the region’s leading distributors of home entertainment and consumer technology, announced the launch of Red Faction®: Guerrilla™ in the Middle East. The third installment of the critically acclaimed Red Faction® franchise is released in the region with Arabic subtitles and is available on Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system.

"The Middle East remains a key growth market for THQ and we are delighted to partner with Pluto to bring to the region a localized version of one of THQ’s most successful and critically acclaimed original franchises to date," said Luke Keighran, THQ Export Sales & Marketing Manager. "With the game’s unique pairing of true physics-based destruction, fast-paced guerrilla warfare style combat, and a massive world to explore – Red Faction: Guerrilla will redefine the limits of open-world gaming.”

“Localizing games is a sign of commitment to the region and we applaud THQ for this effort. With the surge of gaming enthusiasts in the region, we urge all publishers to follow suit,” said Rami El-Hussein, Pluto Managing Director. “Pluto is delighted to be part of the Red Faction: Guerrilla Middle East launch and in bringing one of the most highly anticipated games, with Arabic subtitles, to the local communities.”

Featuring a robust multiplayer component, Red Faction: Guerrilla is a 3rd person, open-world action shooter set on Mars, 50 years after the events of the original Red Faction. Players will take the role of an insurgent fighter with the newly re-established Red Faction movement as they battle for liberation from the oppressive.

Utilizing improvised weapons, explosives and re-purposed mining equipment and vehicles, Red Faction: Guerrilla allows players to tear through fully destructible environments in an unforgiving Martian landscape swarming with EDF forces, Red Faction resistance fighters, and the downtrodden settlers caught in the cross-fire.

Furthering its commitment to the region and in line with its expansion strategy, Pluto recently announced its new brand identity and operations structure for the Middle East. Pluto acts as the parent company for subsidiaries that include Pluto Channel and Pluto Games.

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