Thursday, June 16, 2011

Yahoo! Reiterates Commitment to Support MENA Region’s Online Growth


Technology Major Yahoo Inc.’s CEO Carol Bartz Envisions
Growth in Creation of Arabic Online Content, Products and
Advertising

Dubai-UAE: 15 June, 2011 – The combination of rapid user growth and an

attractive advertising market has made the Middle East one of the most exciting

markets for Yahoo!, according to Carol Bartz, Chief Executive Officer, Yahoo Inc.,

who was on a visit to Dubai.

Carol Bartz, on her first visit to Dubai as the company’s CEO, held discussions

with senior management representatives of Dubai Internet City, part of TECOM

Investments highlighting the global technology major’s key role in the creation of

Arabic online content, products and advertising.

Bartz said: “Yahoo! is committed to the MENA region as it is one of the fastest

growing markets in the world with 70 million online users and 50 million more

estimated to come in within the next two to three years. In spite of Arabic being

one of the fastest growing languages, only one per cent of online content is in

Arabic today. Therefore, part of Yahoo!'s investments in the Middle East and North

Africa region is to facilitate Arabic language’s online growth.

Yahoo! plans to continue expanding in the region as the company has already

established content deals with some of the media majors including Al Jazeera, BBC,

Reuters and Saudi Publishing and Research Company. The region also hosts the

fastest growing advertising market in the world, and year-on-year, the average

growth for digital spend is around 25-30 per cent of the total ad spend. Yahoo

foresees online ad market in MENA to reach up to seven per cent of the total ad

Malek Al Malek, Managing Director at Dubai Internet City and Dubai Outsource

Zone, said: “Online Arabic content has recently witnessed a rising trend buoyed

by the increasing interest of regional and global players to gain a foothold in the

region. DIC has always encouraged and supported the development of local content

in Arabic and content developers in the region. The visit of the CEO of Yahoo!’s

global operations signifies the importance of this region and its potential in the long

Yahoo! acquired Maktoob in November 2008 and since then has invested in

fully staffed offices in Dubai, Amman, Cairo, Riyadh and Casablanca. There are

approximately 300 employees in these offices working in editorial, engineering,

sales, marketing and customer care divisions.

At the forefront of the region's ICT industry, Dubai Internet City remains committed

to supporting emerging technology trends in the region and continues to play an

instrumental role in developing the industry while contributing to Dubai's drive

towards creating a knowledge-based economy.

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