Technology Major Yahoo Inc.’s CEO Carol Bartz Envisions
Growth in Creation of Arabic Online Content, Products and
Dubai-UAE: 15 June, 2011 – The combination of rapid user growth and an
attractive advertising market has made the Middle East one of the most exciting
markets for Yahoo!, according to Carol Bartz, Chief Executive Officer, Yahoo Inc.,
who was on a visit to Dubai.
Carol Bartz, on her first visit to Dubai as the company’s CEO, held discussions
with senior management representatives of Dubai Internet City, part of TECOM
Investments highlighting the global technology major’s key role in the creation of
Arabic online content, products and advertising.
Bartz said: “Yahoo! is committed to the MENA region as it is one of the fastest
growing markets in the world with 70 million online users and 50 million more
estimated to come in within the next two to three years. In spite of Arabic being
one of the fastest growing languages, only one per cent of online content is in
Arabic today. Therefore, part of Yahoo!'s investments in the Middle East and North
Africa region is to facilitate Arabic language’s online growth.
Yahoo! plans to continue expanding in the region as the company has already
established content deals with some of the media majors including Al Jazeera, BBC,
Reuters and Saudi Publishing and Research Company. The region also hosts the
fastest growing advertising market in the world, and year-on-year, the average
growth for digital spend is around 25-30 per cent of the total ad spend. Yahoo
foresees online ad market in MENA to reach up to seven per cent of the total ad
Malek Al Malek, Managing Director at Dubai Internet City and Dubai Outsource
Zone, said: “Online Arabic content has recently witnessed a rising trend buoyed
by the increasing interest of regional and global players to gain a foothold in the
region. DIC has always encouraged and supported the development of local content
in Arabic and content developers in the region. The visit of the CEO of Yahoo!’s
global operations signifies the importance of this region and its potential in the long
Yahoo! acquired Maktoob in November 2008 and since then has invested in
fully staffed offices in Dubai, Amman, Cairo, Riyadh and Casablanca. There are
approximately 300 employees in these offices working in editorial, engineering,
sales, marketing and customer care divisions.
At the forefront of the region's ICT industry, Dubai Internet City remains committed
to supporting emerging technology trends in the region and continues to play an
instrumental role in developing the industry while contributing to Dubai's drive
towards creating a knowledge-based economy.