Hosts second session of the ICT Media Seminar: “LTE Technology and
Influence on the Media Industry”
Commercial launch of the new service planned in 3rd quarter of 2011
This technology will boost the UAE’s ranking in ICT capabilities globally
More than 800 base stations have been developed in the first phase, providing service to
Dubai, 9 June 2011: Etisalat announced that it began the final phase of trials on the advanced Long
Term Evolution (LTE) network, in order to commercially launch the service in the third quarter of this
year. The corporation conducted its second session of the 3rd Annual ICT Media Seminar titled “LTE
Technology and its Influence on the Media Industry”. The seminar, which took place in Dubai,
discussed the benefits of Etisalat’s ongoing strategy for continuous development the ICT sector to
ensure the UAE remains on par with developed nations around the world.
The session was conducted for English and Asian media in the UAE and follows the success of
the first seminar this year, which was attended by more than 100 Arabic media representatives. A
platform to discuss and provide explanations of the latest developments in the telecommunications
sector, the seminar specially focused on the advanced 4G technology, and how it will revolutionise
Etisalat also showcased its ongoing strategy to boost the nation’s telecommunication infrastructure
in the UAE. The launch of LTE services will position the country amongst the world’s firsts in
introducing this groundbreaking technology.
In his opening speech, Ali Al Ahmed, Chief Corporate Communication Officer at Etisalat, said that
Etisalat is a pioneer in deploying world-class technologies to meet the needs of its customers. The
corporation is proud of being the first country in the Middle East to launch the LTE service in the
UAE. The first phase will cover all key Emirates in the UAE through 800 base stations.
Al Ahmed also emphasised Etisalat’s long-term investment strategy to continue providing the UAE
with competitive advantage on a global level and propelling the nation’s ICT sector, making it one
of the most technologically advanced countries in the world. Furthermore, Al Ahmed highlighted
the role of these investments which will pave the way to a new era of communications. Etisalat has
recently completed the fiber-optic network deployment covering the Emirate of Abu Dhabi, the first
capital city in the world to be fully covered by such an advanced network, along with launch of LTE
technology that will enhance the economic and social development of the country and helps offer
services which can meet customer’s demands.
LTE is one of the latest innovations in mobile broadband technologies in the world, with a
peak downloading speed of up to 150MBps. Simply put, LTE is a natural evolution from earlier
generations of mobile broadband that will deliver users the benefits of faster data speeds and new
LTE loads data at super high speeds reaching more than 150 Mbps, making it a revolution in mobile
phone applications. Mobile communication began with pre-GSM technology, followed by GSM
(2G) which was introduced in the early 1990s. It offered better quality and more security, therefore
becoming instantly and extremely popular amongst users.
Third generation network (3G) paved way for
new technologies in the data sector, providing
speeds of up to 7MBps. During the last
quarter of 2010, Etisalat made the latest
HSPA+ technology that delivers customers
data downlink speeds of up to 42.2 Mbps.
Ali Al Ahmed concluded: “LTE, the fourth generation mobile technology, has been implemented by
Etisalat in the age of the popularity of smartphones and tablet devices to meet customers’ ever-
increasing demand for richer services and connected lifestyles. Etisalat’s 4G services will bring
significant benefits and opportunities to customers and businesses alike with higher throughput and
efficiency. In addition, it will bring limitless broadband access to customers anytime, anywhere.”